Rainbow Valley Campground in Edmonton has expanded its accommodations this summer with the reintroduction of three glamping domes, a move aimed at appealing to travelers seeking more comfort in their outdoor experiences.
The campground, located in Edmonton’s scenic river valley, is offering the units following a test run in the previous season.
The domes, referred to as “comfort camping domes,” include the Rainbow and Gem domes, which are designed for couples with queen-sized beds, and the Snow Dome, which accommodates families with a combination of double and twin bunk beds.
Each unit includes features such as heated floors, climate control, linens, extra blankets, and an outdoor gas fire bowl, offering a more upscale option for guests.
Starting at $300 per night, the domes reflect a higher price point than traditional campsites, but Rainbow Valley Campground staff suggest the additional amenities and immersive location justify the cost.
Discounts are available for early bookings and stays before the end of June. The campground is also offering complimentary nights for select local festival ticket holders, according to a report by CTV News.
While these luxury domes are aimed at enhancing the guest experience, their implementation signals a growing trend within the outdoor hospitality industry.
For campground operators and park owners, the move highlights a viable strategy to diversify revenue streams and attract a broader range of guests, particularly those who may not typically consider camping.
With increasing interest in domestic travel and unique stays, glamping units like these can serve as a low-footprint, high-revenue addition to traditional site offerings.
In a comment reflecting current consumer travel behavior, Rainbow Valley representative Tim Dea noted that some guests might prefer to stay closer to home this year, possibly due to geopolitical concerns.
This perspective underscores a potential market shift toward regional travel, which operators may want to factor into their marketing and service development plans.
Rainbow Valley Campground currently has 66 traditional campsites and three glamping domes available for booking through its online platform.