The Outdoor Recreation Council of BC (ORCBC) has launched a new resource aimed at improving the understanding of visitor and recreational user behaviors in British Columbia.
Released on October 3, the toolkit titled “Conducting and Using Visitor and Recreational User Research” is designed to support local governments, First Nations, and recreation groups in gathering and applying valuable data about recreational users and visitors.
Developed in collaboration with the Harbinger Consultancy, the toolkit provides practical tools to conduct effective research and utilizes insights to enhance outdoor recreation experiences across the province.
According to a press release, by understanding the needs and preferences of recreational users, organizations can address challenges, enhance user experiences, and make informed decisions. This evidence-based approach not only aids in effective planning but also “supports long-term planning and strengthens the case for investment in outdoor recreation infrastructure.”
Louise Pedersen, executive director of ORCBC, said the toolkit represents a significant advancement for recreational groups and communities. “This isn’t just a toolkit—it’s a game changer for recreation groups, local governments, and communities throughout BC,” Pedersen stated.
“By providing user-friendly, practical tools for data collection and application, our goal is to enable communities to make smarter decisions that benefit everyone—residents, visitors, and the province as a whole,” Pedersen added.
Designed for small and mid-sized outdoor recreation organizations and local governments, the toolkit recognizes the resource constraints many of these groups face. The insights provided by the toolkit can drive “strategic decision-making” and strengthen advocacy efforts, fostering the long-term success of outdoor recreation initiatives in British Columbia.
Michele Archie, principal of The Harbinger Consultancy, emphasized the cost-effectiveness of the toolkit. “This toolkit offers guided access to approaches we have used in more than 30 years of consulting. For many communities and recreation groups, spending $10,000 or $30,000 or more on an economic study isn’t in the cards,” Archie explained.