In a recent blog post, BC Parks detailed the significant enhancements made to the park search functionality on its website, showcasing a commitment to improving user experience through research-driven design.
This initiative reflects a broader effort within the B.C. government to adopt a digital-first approach, prioritizing continuous learning and user feedback in the development of digital resources.
The post reveals that the journey to revamp the BC Parks website, particularly the “find a park” feature, was motivated by the desire to better serve the thousands of visitors planning outdoor adventures in British Columbia each month. With the page attracting over 50,000 views during the summer season, the importance of a seamless, intuitive search experience was paramount.
Central to the enhancements is the adoption of Elasticsearch technology, a move aimed at speeding up search results and improving the website’s overall stability. This technical upgrade is just one aspect of a series of changes designed to make park discovery more accessible and enjoyable for users.
Location information has seen a notable improvement, with the blog highlighting how user feedback led to the inclusion of area names alongside park names in search results. This addition, along with new geographical filters, addresses a key user need for clear and concise location data, facilitating easier planning for outdoor excursions.
The introduction of a city search feature marks another significant enhancement, allowing users to find parks near specific cities within British Columbia. This feature was developed in response to consistent user requests for more localized search capabilities, illustrating BC Parks’ commitment to tailoring the website to meet user needs.
Enhancements to search result counts and the accessibility of camping filters were also detailed in the blog. These changes, driven by user feedback, aim to streamline the search process, making it easier for users to find parks that offer their desired activities and accommodations.
The blog post also addressed the simplification of activity and facility listings, a response to user feedback about information overload. By focusing on the most popular activities and presenting them through easily recognizable icons, the website now offers a more user-friendly way to explore park offerings.
Simplified park status indicators were introduced to provide clear, immediate information about park accessibility. This update, as discussed in the blog, was designed to eliminate confusion and help users make informed decisions about their visits.
The blog post concludes with an overview of the subtle design tweaks made across the website to enhance usability. These changes, though minor, contribute to a more intuitive and accessible user experience, underscoring the importance of attention to detail in digital design.
BC Parks’ enhancements to the park search functionality serves as a comprehensive case study in user-centered design.
By leveraging user feedback and research, BC Parks has not only improved its website but also reinforced its commitment to enhancing outdoor recreation in British Columbia. This initiative stands as a testament to the power of digital tools in connecting people with nature and supporting the growth of the outdoor recreation industry.