Summerstar Tourist Parks, a prominent player in Australia’s caravan and holiday park industry, has recently adopted IDeaS G3 Revenue Management System (RMS) across its 14 properties.
This move aims to modernize the company’s approach to revenue management and pricing strategies. The decision is particularly noteworthy for caravan and holiday park operators who are considering technological solutions to enhance their revenue streams.
For years, Summerstar Tourist Parks relied on labor-intensive, manual methods to manage its revenue streams. As the company grew, these traditional approaches became increasingly cumbersome and error-prone, according to a report by iTWire.
Recognizing the limitations of manual revenue management, Summerstar’s leadership decided it was time for a change. James Corbitt, the company’s director, cited the need to balance customer experience with competitive pricing as a key driver behind the decision.
The Promise of Automation
IDeaS G3 RMS offers a range of automated features designed to optimize property performance and adapt to market demand. The system aims to provide real-time data analysis, allowing for more accurate forecasting and decision-making.
The RMS system will enable Summerstar to make data-driven decisions, thereby maximizing revenue, as per claims by IDeaS. The system will also automatically adjust pricing and length-of-stay controls based on various factors, including market demand and competition.
Jurgen Ortelee, IDeaS managing director for the Asia-Pacific region, emphasized the system’s ability to adapt to market conditions. He noted that the RMS would help Summerstar offer accommodation options that meet diverse budget requirements while attracting guests at optimal prices.
Future-Proofing the Business
The RMS system’s forecasting capabilities will allow Summerstar to plan resources more effectively, thereby ensuring that they can attract guests while minimizing costs and maximizing revenue, according to Ortelee.
One of the key benefits of adopting an automated RMS is the reduction of human error, particularly in complex calculations and data analysis. Corbitt expressed optimism that the system would help optimize revenue streams and increase profitability.
By continually monitoring market trends and competitor pricing, Summerstar aims to maintain a competitive edge. The RMS system will enable the company to adjust its strategies to capture a larger market share.
For Corbitt, the ultimate goal is to achieve a balance between offering the best customer experience and practicing effective revenue management. The adoption of IDeaS G3 RMS is a step toward achieving this balance.
As more companies in the caravan and holiday park industry grapple with the challenges of manual revenue management, Summerstar’s move could offer a blueprint for modernization.