RMS, a global provider of hospitality management software, has introduced a new brand identity as part of a strategic initiative to align more closely with the evolving needs of modern lodging providers.
The rebrand marks a renewed focus on the connections between staff, guests, and operations that define the hospitality experience.
Founded 40 years ago in Australia’s holiday park sector, RMS has grown to serve more than 7,000 hotels, motels, serviced apartments, campgrounds, and short-term rental operators across 70 countries.
Its technology platform has become a key tool for lodging businesses looking to modernize operations and streamline guest services.
The updated brand underscores RMS’s commitment to helping hospitality providers create meaningful guest experiences while improving operational efficiency.
“We’ve always believed hospitality is built on experiences,” RMS CEO Adam Seskis said in a press release.
“This rebrand reflects our commitment to continuing to help lodging providers create those moments that matter, powered by intuitive technology, engaged teams, and seamless operations,” Seskis added.
The rebrand introduces a new visual identity designed to mirror the platform’s clarity and ease of use. According to RMS, the clean, modern design reinforces its goal of making hospitality operations more connected and efficient, while keeping technology unobtrusive in the background.
“At its core, the new RMS brand is about connection and touchpoints,” Seskis said. “Hospitality thrives on the points where technology meets service, staff meet guests, operations meet outcomes, and work meets life.”
RMS’s platform supports a range of day-to-day functions, from automated check-ins and upselling to housekeeping management and performance analytics. The company positions itself as the operational “backbone” that enables staff to work smarter and guests to enjoy smoother, more personalized stays.
“For customers, the rebrand signals both continuity and momentum. RMS’s core values of collaboration, innovation, and customer success, remain central to its offering to operators across hotels, motels, serviced apartments, short-term rentals and outdoor lodging,” RMS indicates.
For more information about RMS, visit their website here.