Reflections Holidays has achieved a significant milestone by winning the Good Design Award Winner Accolade in the Digital Design category at the 2024 Australian Good Design Awards. The ceremony, held at the International Convention Centre Sydney, attracted 1000 guests from industries, including design, architecture, engineering, and business.
More than 80 jurors worldwide, including designers, engineers, architects, and industry leaders, evaluated the entries. The judging criteria focused on three core aspects: Good Design, Design Innovation, and Design Impact.
Reflections Holidays partnered with digital design agency Woolly Mammoth earlier this year to execute a comprehensive rebranding initiative. This collaboration resulted in a complete overhaul of the brand’s website, with Woolly Mammoth developing a design system that standardized user interface elements across the new digital platform.
The judges were particularly impressed by the aesthetics of Reflections’ website, praising how it showcased the brand’s beautiful locations. They described it as “a fantastic example of a leisure and tourism site done well.”
Peter Chapman, chief marketing officer at Reflections Holidays, expressed his enthusiasm about the award, stating, “The Australian Good Design Awards are extremely prestigious so we’re over the moon to receive this award. We felt confident from the outset working with Woolly Mammoth, and this is testament to both organisations’ commitment and hard work to our rebrand – we couldn’t be happier with the outcome.”
Sam Logan, founder at Woolly Mammoth, shared his perspective on the collaboration: “Working with a business towards a rebrand can often be a tricky process but Reflections Holidays’ honest and open approach to fresh ideas made the collaboration incredibly motivating. The work of the other nominees was exceptional so to come out on top is a superb achievement for the team, one we’re very proud of.”