Reflections Holidays has announced the launch of Wilderluxe, a collection of premium glamping retreats designed to meet the growing demand for luxury outdoor experiences.
Set to roll out over the next two years, these retreats will expand the company’s presence in some of New South Wales’ most scenic locations, offering travelers a unique blend of adventure and indulgence.
According to an article published by Travel Daily Media, Nick Baker, chief executive of Reflections Holidays, described Wilderluxe as a transformative step for the company.
“Wilderluxe represents a transformative step for Reflections Holidays as we respond to the evolving preferences of today’s travelers. Our core business has never been stronger, but we’ve identified a growing market seeking elevated, luxurious ways to experience Australia’s unique off-the-beaten-track bush-to-beach destinations,” Baker said.
The first Wilderluxe destination was scheduled to open in April 2024 at Lake Keepit, nestled between Tamworth and Gunnedah in the heart of NSW’s Big Sky Country. The project received funding through the NSW Government’s Regional Tourism Activation Fund, underscoring the state’s commitment to enhancing regional tourism.
Over the following two years, Wilderluxe will introduce additional retreats in Lennox Head, Eden, Brunswick Heads, and Lake Glenbawn.
Each location was carefully chosen to showcase NSW’s diverse natural beauty. Each Wilderluxe site is designed to harmonize with its environment, ensuring minimal impact on the surrounding ecosystem while providing a comfortable and stylish retreat.
The brand’s focus on luxury without compromising authenticity aims to redefine outdoor hospitality in Australia. According to Peter Chapman, Reflections Holidays’ chief marketing officer and the architect behind the Wilderluxe brand, each retreat will offer a combination of indulgence and inspiration.
“We’re excited by the prospect of both domestic and international guests being moved by these breathtaking properties, each with its own individual character,” Chapman noted.