Noosa Council has released its 2024-25 annual report on the Noosa Holiday Parks, showing a decline in visitation numbers compared with the previous year, but steady financial performance despite industry challenges.
The report, presented to councillors at a Services and Organisation Committee meeting on August 12, outlined results for the Boreen Point Campground, Noosa North Shore Campground, and Noosa River Holiday Park between July 1, 2024, and June 30, 2025.
Across the three locations, 59,670 visitors were recorded, a 7.7 percent decrease compared to 2023-24. The figure is also lower than the 61,211 visitors reported in 2022-23.
Despite the drop, revenue reached $4.62 million with an operational surplus of $1.142 million. Forward bookings for the 2025-26 year currently exceed $2.86 million, according to an article by Sunshine Coast News.
The report noted that industry occupancy rates across Queensland, including the Sunshine Coast, declined over the financial year due to broader economic conditions and reduced discretionary spending.
“Industry occupancy rates across Queensland, including the Sunshine Coast region, trended downward through financial year 2024-25,” the report states.
“This trend has been largely driven by broader economic conditions and reduced discretionary spending. A significant downturn was recorded in March 2025 due to the impacts of Tropical Cyclone Alfred and extended periods of wet weather.”
”While the Noosa Holiday Parks program experienced a modest year-on-year reduction in visitation and total revenue, overall results remain positive given the market context.”
The most significant decline occurred at Boreen Point Campground, which hosted 1,805 fewer visitors than the previous year. Noosa North Shore Campground recorded 1,739 fewer visitors, while Noosa River Holiday Park saw a decline of 918.
In terms of nights sold, Noosa River Holiday Park recorded the highest demand at 42,765, followed by Noosa North Shore with 22,410 and Boreen Point with 14,142. Combined, the parks currently offer 294 sites per night.
Revenue by location included $2.62 million at Noosa River, $1.31 million at Noosa North Shore, and $690,000 at Boreen Point.
The report noted that overall revenue was just 0.6 percent lower than the previous year, which was described as a solid outcome given the broader decline in occupancy rates statewide.
The parks are operated by Escape Parks under long-term management contracts. Noosa Council said the operational surplus will contribute to general rate revenue. Looking ahead, the council intends to develop a strategic plan for the Noosa Holiday Parks by June 2026.
“The Plan will integrate regenerative tourism principles in alignment with Council’s emerging Destination Management Plan and strengthen financial management, sustainable reinvestment, renewal, and program growth,” the report states.
“It will also explore opportunities for improved environmental sustainability and innovation across the Noosa Holiday Park program.”
For outdoor hospitality operators, the report highlights how parks can maintain financial stability during softer market conditions by focusing on advance bookings, diversifying site offerings, and aligning long-term planning with sustainability initiatives.
The council’s forthcoming strategy suggests that future competitiveness may increasingly rely on regenerative tourism practices, financial resilience, and environmentally conscious operations.