Holiday parks in the Noosa region in Australia are experiencing record-high visitor numbers, with some of the highest occupancy rates seen in more than five years.
The Noosa Council recently released a report detailing the holiday park business activity up to December 31, 2022, and found that three council-owned parks were experiencing growth in visitation numbers and all operating above industry standards.
The Noosa River Holiday Park, Noosa North Shore Beach Campground, and Boreen Point Campground have all seen an increase in occupancy rates, with current financial year levels being the highest since 2017. Year-to-date, the Noosa River Holiday Park has been sitting at 95.02% occupancy, while Boreen Point and North Shore were at 53.13% and 68.30%, respectively.
The report also outlined that financial year-to-date performance for the Noosa Holiday Parks business activity was positive, characterized by high revenue levels and a strong operating surplus. This surplus is used to offset general rate increases that would be required to fund non-revenue-generating council activities and programs.
According to Noosa Council Director of Corporate Services Trent Grauf, the lift in numbers is positive news and provides economic benefits and income to the shire.
He added that the high demand for camping and caravanning activity and the record-high occupancy levels are a result of the council’s strong investment in operational systems and high-quality management services.
The Sunshine Coast has emerged as a caravan and camping capital, with the industry continuing to see a spike in demand and popularity.
In 2022, all three holiday parks were awarded Tripadvisor Traveller Awards. Noosa River Holiday Park historically delivered occupancy levels above industry norms, recording 91.14% occupancy in the 2021-22 financial year, compared to 92.32% in the 2017-18 year, with a notable drop during the peak COVID period.
The parks at Boreen Point and Noosa North Shore were also performing well at an industry level, with increasing occupancy rates over time. The council-owned holiday parks in the Noosa region are seeing a surge in visitor numbers, and the trend is expected to continue through the 2022-23 financial year.
The record-high visitor numbers at holiday parks in the Noosa region, indicates a spike in demand and popularity for camping and caravanning activities, which can have a positive impact on the business and revenue of campgrounds.
The increased occupancy rates and revenue levels in the Noosa holiday parks are also indicative of the success of the council’s investment in operational systems and high-quality management services, which can serve as a model for other campgrounds looking to improve their services and attract more visitors.