New South Wales’s (NSW) regional tourism is expected to grow with a AU$28 million upgrade to Reflections Holiday Parks (Australia). The holiday park manages some of the state’s best tourist parks and gives grey nomads, families, and holidaymakers the chance to see the best of the region.
Lands and Water Minister Kevin Anderson and Reflections Holiday Parks CEO Nick Baker launched the Reflections Group’s brand new strategic plan. They announced also the multi-million-dollar investment this week at Reflections Lake Keepit Park, as per the news release of the Caravan Industry Association of Australia.
“This strategic plan will for all in-tents and purposes showcase the very best of regional NSW to people who are looking to get out of the big smoke and see what this beautiful state has to offer,” Anderson said.
“The NSW Government is investing in your community by working with Reflections to improve their services. This will mean more campers and caravanners visiting regional communities, spending money in local shops leading to more jobs in regional NSW.”
Reflections manages 37 of the most iconic coastal and country holiday parks for people to discover and enjoy, offering top-quality holiday experiences to NSW residents and tourists who are enthralled by the great outdoors, according to a news release.
“The 2030 Strategic Plan will boost regional tourism and economies with improved facilities, innovative accommodation, expanded nature-based attractions, local Aboriginal experiences, and more food and beverage offerings for guests,” Anderson said.
Nick Baker said the strategic plan supported by the NSW Government will help the group’s goal of generating AU$214 million in economic value for NSW annually by the fiscal year 2030 through increased tourism. The profits will also be reinvested in parks, improved facilities, and supporting local communities.
“As a profit for purpose Crown Land Manager, Reflections is focused on being a leader in nature-driven escapes and we can’t wait for our guests and visitors to get out to our parks and swap screen time with green time,” Baker said.
“Our parks are immersed in amazing regional NSW landscapes and holidays with us have a restorative effect where guests can reboot and recharge.
Baker also said their strategic plan will deliver innovative tourism offerings, addressing the “absolute need” for affordable, sustainable, and quality holiday options.
Please visit https://reflectionsholidayparks.com.au/about-us/strategic-plan-2030 to view the 2030 Reflections Strategic Plan. To book a Reflections Holiday Parks experience visit: www.reflectionsholidayparks.com.au.