Caravan clubs from across Western Australia converged in Geraldton recently for the biennial State Rally hosted by the Association of Caravan Clubs WA, bringing together members from 37 clubs for a four-day event centered around social engagement, local tourism, and community collaboration.
Held at GBSC Sports Park, the rally drew 179 participants and 91 caravans, offering a glimpse into how organized caravanning continues to foster regional travel and economic activity in host communities.
This year’s rally was coordinated in partnership with the Midwest Caravan Club and supported by several local businesses and volunteers.
Activities included tours of regional landmarks such as the HMAS Sydney II Memorial and St Francis Xavier’s Cathedral, while attendees enjoyed interclub games, meals, and social gatherings.
The rally’s success highlights an opportunity for regional parks and local tourism operators to recognize caravan clubs as a valuable market segment.
Events like this not only boost short-term occupancy but also build long-term loyalty and word-of-mouth promotion.
For park owners and managers, engaging with club coordinators in advance of planned rallies can offer predictable revenue streams and provide collaborative marketing potential with other local businesses.
Ashley Hams, president of the Association of Caravan Clubs WA, praised Geraldton as a host location.
“Coming to Geraldton for our 2025 biennial State Rally of clubs has been a wonderful choice as there is so much to see and do here,” Hams said in a report by the Geraldton Guardian. He also emphasized the appeal of club-based travel, noting, “Caravanning in a club is considered to be a relaxing and enjoyable way to see Australia with friends.”
Local community involvement was also key to the weekend’s success. The Brigades Football Club, for instance, welcomed visitors for a bingo night, and volunteers provided complimentary refreshments throughout the rally.
As regional destinations look to extend their appeal outside peak holiday periods, aligning with club rallies may be an effective way to maintain steady visitation.
Industry stakeholders—particularly park operators and regional tourism boards—may benefit from fostering relationships with caravan associations to ensure their venues are rally-ready and capable of handling the unique needs of club-based travelers.