In the Australian caravan and camping industry, a remarkable transformation is underway, driven by a group of influential women. Their diverse backgrounds and innovative approaches are not just contributing to the industry but actively reshaping its future.
As reported by the Caravan Industry Association of Australia (CIAA), these women are setting new benchmarks in leadership and innovation.
Kate Meldrum, chief people & capability officer at Tourism Holdings Limited (thl), exemplifies this transformation. Her journey in the caravan industry began with a tertiary qualification in the ‘hospo’ sector from the UK and a move to New Zealand.
Meldrum’s role evolved from promoting self-drive destinations in New Zealand and Australia to a leadership position where she now influences significant business decisions.
Louise Bayliss, managing director at Setec BMPRO, brings a passion for growing Australian business to the caravan industry. Her focus on innovations in power and battery management systems for caravans is enhancing travel experiences.
Bayliss’s work in developing advanced monitoring and control systems optimizes energy usage, making caravan travel more efficient and enjoyable.
Anne Campbell, a compliance engineer at the CIAA, entered the industry almost by accident. Her background in the automotive industry and a passion for caravanning and camping led her to this role.
Campbell emphasizes the importance of embracing new technologies in recreational vehicles, highlighting the potential for innovation in vehicle design and supporting infrastructure.
Donna Cocking, director at Experience Holiday Parks, focuses on the human element of caravan parks. With over 27 years in the industry, she has witnessed the creation of cherished family memories and emphasizes the role of caravan parks in sustainable tourism. Cocking’s approach is about connecting people with nature and providing transformative travel experiences.\
Nikki Milne, CEO at Tasman Holiday Parks, connects people with amazing locations and experiences. Her background in senior living and land lease communities has given her a unique perspective on the caravan industry. Milne is focused on anticipating customer needs and investing in the quality of holiday parks, underpinning the sector’s success.
Margaret Shannon, founder of Charashke and a former Future Leader Award winner, leverages her hotel operations experience in the caravan industry. She highlights the industry’s impact on regional tourism and the potential for cross-sector collaboration. Shannon’s approach is about building partnerships and fostering community within the industry.
These women share a common theme of passion for the caravan industry, seeing it as a dynamic field full of opportunities for innovation, sustainability, and personal growth. Their stories serve as an inspiration, showcasing how they are not just part of the caravan industry but are actively shaping its future.
The contributions of these women to the Australian caravan and camping industry are significant. Their leadership, innovation, and dedication are driving change and setting new standards in the sector. As the industry continues to evolve, the influence of these trailblazers will undoubtedly play a crucial role in its future growth and success.