Crusader Caravans has announced a new two-year partnership with the Collingwood Football Club, becoming a Platinum Partner in the caravans category.
The agreement aligns the caravan manufacturer with one of Australia’s most well-known sporting organisations, reflecting a broader trend of outdoor lifestyle brands expanding their market presence through high-profile sponsorships.
The partnership is set to support the AFL program, including exposure during the league’s Gather Round event, as per a press release.
For caravan manufacturers and outdoor hospitality stakeholders, such sponsorships offer potential models for expanding brand visibility and tapping into lifestyle-aligned audiences.
Collingwood CEO Craig Kelly acknowledged the alignment between caravanning and Australian travel culture.
“Road trips and caravans are a key part of the Australian lifestyle, and we are pleased to welcome Crusader Caravans as a Platinum Partner and thank them for their support over the next two years,” Kelly said.
Founded in 2002 by Serge Valentino and later partnered with the Mawson Group in 2016, Crusader Caravans has grown to become one of Australia’s notable caravan manufacturers. Their portfolio includes a variety of models catering to a broad range of consumer travel needs.
For outdoor hospitality operators, especially those offering caravan parks or RV accommodations, Crusader’s increased visibility through partnerships like this could signal heightened consumer interest and brand recognition.
This, in turn, may influence booking trends, upgrade preferences, and expectations related to amenities and services.
Michael Paidoussis, CEO of Crusader Caravans, commented on the strategic value of the partnership. “Crusader Caravans is proud and excited to officially announce our partnership with the iconic Collingwood Football Club,” he said.
“Collaborating with Collingwood Football Club reflects our shared values of excellence, teamwork, and passion, setting the stage for an exciting future together.”
As caravan manufacturers continue to innovate and expand their reach, such collaborations may offer new opportunities for industry stakeholders to explore cross-promotional strategies, lifestyle branding, and audience engagement beyond traditional retail channels.