A partnership between 1,420 participating caravan holiday parks, the caravan industry’s largest rental fleets, and each of the 7-caravan holiday park state associations has launched the industry-first “Road to a Million” campaign.
The campaign shows the industry’s character since it can only be achieved by many members of the sector working together with a shared vision to grow the industry and regional tourism, according to a news release.
The “Road To a Million” program will put camping at the forefront of people’s minds throughout winter. Its goal is to motivate and inspire Australians, including the registered 840,000 RVs, to go on one or more “Camping Road Trips” this winter.
The campaign will capitalize on Australians’ lingering desire to go on holiday in 2022. It will focus on wellness, reconnecting to nature and people, experiences and adventures, events, and many more.
The campaign offers the 1,420 plus participating industry businesses the benefit of one more point of difference and value added to promotion. The campaign will run from June 1 to 31 Oct and will offer campers the opportunity to enter a draw for a chance to win a million dollars.
More info www.roadtoamillion.com.au.