The Future Hospitality Summit (FHS) in Saudi Arabia, scheduled from April 29 to May 1, at the Mandarin Oriental Al Faisaliah, Riyadh, is poised to draw over 1,200 hospitality investment decision-makers.
With the theme ‘Invest in Tomorrow: Today, Together,’ the event aims to spearhead discussions on sustainable development, investment opportunities, and human capital in the Saudi hospitality and tourism sectors.
Jonathan Worsley, chairman of The Bench and organizer of FHS, emphasized the event’s focus on providing a comprehensive program. This includes presentations, ’10X Talks,’ panel discussions, and networking opportunities, tailored to delve into the dynamic Saudi market.
The summit will open with the Global Restaurant Investment Forum (GRIF), highlighting Riyadh’s burgeoning dining scene through presentations, workshops, and tours. This segment can be useful as a model for campground and outdoor hospitality operators, offering insights into evolving food and beverage trends that can be integrated into their offerings.
Following GRIF, the FHS Intelligence Talks will cover the latest trends in wellness travel and future hotel concepts. This knowledge is also beneficial for campground operators to adapt and evolve their services in line with global wellness and hospitality trends.
The opening reception, hosted by Al Khozama, promises an evening of networking, critical for establishing connections and gaining insights into luxury and sophistication in hospitality, which campground and outdoor hospitality businesses can leverage to enhance guest experiences.
Day two will commence with remarks from His Royal Highness Prince Bandar Bin Saud Bin Khalid Al Saud, highlighting Saudi Arabia’s commitment to tourism and hospitality growth, aligned with the Vision 2030 goals. This provides a framework for campground and outdoor hospitality operators to align their strategic development with national tourism objectives.
Plenary sessions will delve into hospitality investment opportunities in Saudi Arabia, offering a blueprint for campground and outdoor hospitality operators to identify and capitalize on investment and market entry strategies.
Sustainability remains a pivotal topic at FHS, with discussions on green investments and regenerative tourism, essential for campground operators aiming to integrate sustainable practices into their business models.
The technology focus at the summit, covering AI, the Metaverse, and guest experience innovation, offers campground and outdoor hospitality businesses insights into leveraging technology for enhancing guest services and operational efficiency.
The new ‘Destination Tomorrow’ segment, alongside the ‘Speakers Corner,’ offers a platform to explore emerging tourism destinations and share success stories, providing inspiration and strategic insights for the campground industry.
The Startup Den, a highlight of the event, underlines the importance of innovation and entrepreneurship in the hospitality industry, presenting hospitality operators with fresh perspectives on business development.
Leadership Spotlights will feature key industry figures, providing campground and outdoor hospitality operators with leadership insights and successful business strategies.
The focus on empowering Saudi national women in hospitality through the #FHSWomenPower initiative aligns with the broader industry trend towards gender diversity and inclusion, offering a benchmark for campground and outdoor hospitality sectors.