Hoshinoya Fuji, Japan’s first glamping resort, is offering a seasonal program called “Rainy Season Glamping” from June 6 to July 10, 2025.
The initiative invites guests to explore the often-overlooked sensory and emotional benefits of Japan’s rainy season by participating in a range of curated activities designed to enhance their connection with the natural surroundings.
The program is being held at the resort’s forested hilltop property overlooking Lake Kawaguchi, with views of Mount Fuji.
As part of the experience, guests are provided with rain gear, including ponchos and boots, encouraging them to venture outside and engage with the landscape, regardless of weather.
Among the activities featured are the “Rainy Forest Discover Walk,” “Amane Counter Table,” original rainy season-themed sweets and cocktails, and a series of sensory-based creative exercises.
“We are proud of the fact that our guests can enjoy the changing seasons with all five senses,” said Kitagaki Sano, public relations officer and Glamping Master at Hoshinoya Fuji.
“When it comes to glamping, many people think of it as something to enjoy on sunny days, but here we want guests to experience the beauty that the rain creates on rainy days.”
Located on the resort’s Cloud Terrace, the “Amane Counter Table” is specifically designed for the season and features rain-resistant textiles from nearby Fujiyoshida.
The fabric was selected for its texture and color, with a focus on integrating with the forest’s seasonal palette and creating what Kitagaki described as a calming rhythm with the sound of rain.
Seasonal food and beverage offerings further integrate local culture and weather elements. A dessert called Ame no Mori no Hito Toki features cotton candy shaped like rain clouds, which dissolve when blue curacao is poured over them, revealing a cheesecake and fruit dish underneath.
The hydrangea-themed cocktail includes plum syrup and berry aromas, enhanced by a bubble that releases a mist-like scent when popped.
Other guest experiences include the “Fragrant Forest Distillation,” which uses plums from a local peach farm to create aromatic oils, and a postcard-making activity that blends art and weather, allowing watercolor pencil sketches to blur and transform in the rain.
“Your senses are more alert than usual on rainy days,” Kitagaki told Premium Japan. “We also offer suggestions for enjoying the time you spend working on art using your own sensibilities.”
For business owners in the outdoor hospitality sector, this approach provides a model for reimagining off-peak or inclement weather periods as opportunities for experiential programming.
Instead of viewing rain as a deterrent, Hoshinoya Fuji’s program reframes it as a thematic centerpiece.
The integration of sensory engagement, regional culture, and seasonal weather into the guest experience may serve as inspiration for operators seeking to extend their offerings beyond traditional summer glamping models or fair-weather tourism.
The “Rainy Season Glamping” program is available exclusively to guests of Hoshinoya Fuji. Some components, such as cocktails at the Amane BAR, are restricted to guests aged 20 and above. Reservations are not required to participate in the program.
Featured image by Hoshino Resorts via hoshinoresorts.com