Natra Bintan, a Tribute Portfolio Resort under Marriott International, has introduced the Bintan Island Escape package, a new glamping offering designed to capitalize on the resurgence of short-haul and regional tourism in Southeast Asia.
Located within the Treasure Bay Bintan integrated coastal development, the resort’s latest initiative reflects the broader industry trend toward nature-based, culturally immersive travel experiences and provides a model for how hospitality providers can blend luxury, local engagement, and wellness-driven offerings.
Positioned near Southeast Asia’s largest manmade saltwater lagoon and a short ferry ride from Singapore, Natra Bintan is well-placed to attract both domestic and international travelers seeking accessible getaways, according to an article published by Travel and Tour World.
The package includes a luxury tent stay, curated local activities, wellness treatments, and dining experiences aimed at families and leisure travelers. Industry observers see this as part of a growing movement within outdoor hospitality to cater to multi-generational travelers seeking experiential itineraries.
The resort’s integration within Treasure Bay Bintan gives operators access to a suite of adventure and leisure experiences that can be incorporated into customized travel packages.
From ATV rides and wakeboarding to guided mangrove tours and cultural site visits, these offerings enhance the destination’s appeal to travel professionals building high-value, niche itineraries.
As Southeast Asia’s glamping segment continues to evolve, developments like this provide valuable insight into consumer expectations around comfort, sustainability, and local connectivity.
Additionally, the Bintan Island Escape package is being marketed around key school holiday periods, positioning it to attract families interested in longer stays that prioritize low-impact travel and educational engagement.
Complimentary activities such as cycling tours, traditional dance workshops, and arts and crafts sessions are part of the offering, supporting a growing demand for ‘slow tourism.’
For professionals in the glamping and resort industries, Natra Bintan’s alignment with the Marriott Bonvoy loyalty program is also notable.
With over 10,000 properties worldwide, Marriott’s loyalty ecosystem offers cross-promotional opportunities and access to repeat travelers who value consistency, quality, and tailored experiences.
“Members of the Marriott Bonvoy program booking through website or mobile app can accumulate points, access exclusive room upgrades, and receive personalized guest experiences,” according to the original article.
The strategic location of Bintan, combined with improving regional infrastructure and supportive cross-border tourism policies, further enhances the island’s potential.
Its proximity to Singapore—a major travel hub—allows for short lead-time bookings and increases appeal for both spontaneous travelers and planned vacationers. For operators, this opens opportunities to serve a high-yield market without relying on long-haul arrivals.
As the regional tourism landscape shifts, the Bintan Island Escape package signals a growing interest in hybrid experiences that merge the outdoors with upscale accommodations and cultural discovery.
For outdoor hospitality businesses and travel planners, the model being deployed by Natra Bintan offers a replicable framework for attracting next-generation travelers seeking meaningful connections, comfort, and adventure within reach.