Outdoor Hospitality News

For owners, operators, team members, and anyone else interested in camping, glamping, or the RV industry.

Kerala Launches Marketing Campaign to Popularize Caravan Tourism in India

Kerala Tourism launched a marketing campaign to showcase and promote its “game-changing” caravan tourism initiative across India.

Kerala named the initiative “Keravan Kerala,” which showed captured the interest of stakeholders, setting to have over 1,000 caravans running around the state, according to a report.

Approximately 150 caravan parks will be in development soon as part of the government’s stakeholders and tourist-friendly caravan tourism policy, seen from the expressed interest of entrepreneurs to run 280 tourist caravans and operate 148 caravan parks across the State.

At Wagamon in Idukku, a caravan park has been established, while a few caravans are operating already.

Tourism Minister P.A. Mohamed Riyas said Keravan Kerala is an upfront initiative that has elicited an enthusiastic response from the industry, with many potential investors showing interest in setting up caravan parks and operating caravans in the State.

“The caravan policy marks a strategic shift to present the entire State before the global audience based on the concept of ‘exploring the unexplored’ round the year,” he said. “It has the potential to become a game-changer for the State’s tourism that has suffered a crippling blow in the wake of the COVID-19 pandemic. Hence, we have decided to launch an aggressive pan-India campaign to give it a huge impetus,” said Riyas.

Besides Benz caravan, which launched in Kerala in October last year, companies like Force Motorhome, Bengaluru-based start-up Campervan Camps’s Luxe Camper, and Chhattisgarh-based Moto Glampers have launched their caravans, giving various options for interested RVers.

Caravan tourism has huge potential to attract domestic tourists who have been the mainstay of the State’s tourism revival after the pandemic started tapering off,” said K.S. Srinivas, principal secretary of Kerala Tourism

This article originally appeared on The Hindu.


Send this to a friend
Hi, you might find this article from Modern Campground interesting: Kerala Launches Marketing Campaign to Popularize Caravan Tourism in India! This is the link: https://moderncampground.com/asia/india/kerala-launches-marketing-campaign-to-popularize-caravan-tourism-in-india/