Businesses and cities are getting ready for the recovery of the tourist industry in China, which will bring more fun for families and better bargains.
The famous city of the beach of Sanya in China’s south Hainan Province has been actively holding business talks and hosting warm-ups, according to a report by the Shine.
A group of representatives led by the Sanya Tourism Promotion Board, comprising 22 tourism businesses, held discussions with partners in Shanghai last Wednesday.
The board has signed a strategic cooperation agreement for developing products for parents-to-be and advertising campaigns for parents with the travel website maitao.com to accelerate the development of a world-class beach resort destination for tourism.
Shanghai is a significant tourist destination market for Sanya, and there are more than 20 daily flights connecting Sanya and Shanghai operating daily. Over 50,000 air travels between Shanghai and Sanya have been reported per the board on average every month in the last three years.
There is a rising increase in the number of young Shanghai visitors to Sanya, with the number of middle-aged and young travelers increasing in frequency and making up 41 percent of all. More than 50 percent of travelers are parents with kids, according to figures from the past two years.
A Sunset Bazaar with campfires, sunset appreciation, and sports activities is currently held in Sanya. There is a Hainan Island International Film Festival that will be held from December 3 through 10 on the city’s coast and will feature the screening of over 100 films.
“Eying the recovery of the post-pandemic tourism market, Sanya plans to improve air routes, increase flights, conduct cooperation with overseas airlines, fuel the upgrade of the tourism market and raise its tourism allure via various promotion activities and exhibitions,” said Ron Li, general manager of the marketing strategy division.
“The aim is to show the new image of the coastal resort city to the world and share the stories and culture of Sanya at home and abroad.”
Shanghai represents the third phase of Sanya’s campaign to promote the brand. The trip follows the removal of travel restrictions between provinces.
In a press release last Tuesday, the Ministry of Culture and Tourism announced that interprovincial tours organized by travel agencies are no longer restricted based on the designation as a risk zone for COVID-19.
Due to the announcement, the connection between interprovincial tours of operation and risk areas is no longer a concern. Passengers need to have an unconfirmed 48-hour nucleic acid test report before they can take a flight, train, interprovincial coaches, and ships.