Parkdean Resorts is promoting a range of family holiday packages across its UK holiday parks, including all-inclusive stays, breaks aimed at families with children under five, and Nickelodeon-themed weekend experiences.
The offers are designed to provide families with bundled accommodation, dining, and entertainment options, with advertised prices starting at £6.19 per person per night for selected Tots Breaks.
The operator currently offers all-inclusive meal packages at 45 of its holiday parks across the UK. Participating locations include Camber Sands, Highfield Grange, and Trecco Bay, a large holiday park in South Wales.
The all-inclusive package is available as an addition to the accommodation cost and includes three meals per day at the park’s main restaurant, as well as unlimited soft drinks and hot drinks. The package starts at £80 per adult and £30 per child under 12 for a four-night stay, equivalent to £20 per night for an adult and £7.50 per night for a child.
According to The Sun, the offer applies to four-night breaks with Monday arrivals and excludes school holiday periods. Fourteen parks also provide three-night weekend options, giving operators a range of stay lengths and package structures for different periods of the year.
Parkdean Resorts is also promoting its Tots Breaks for families traveling with children under five. Four-night stays start at £99, with the advertised price equating to £6.19 per person per night for a family of four. Under the offer, children can receive complimentary breakfast, lunch, and dinner from the Starland Krew Menu throughout the stay.
The Tots Breaks program also incorporates activities aimed at younger children, including messy play, soft play, Tots & Tunes music sessions, and a children’s obstacle course known as the Mini Olympics. Milkshake! Mornings are offered at 40 parks, while selected locations provide opportunities for children to meet PAW Patrol characters including Chase and Marshall.
Another seasonal product is the Nickelodeon Weekender, which targets families with children interested in franchises including PAW Patrol, Teenage Mutant Ninja Turtles, and SpongeBob SquarePants. Three-night family breaks are advertised from £163, or £13.58 per person per night for a family of four.
The Nickelodeon packages include themed activities and entertainment throughout the stay. Activities include PAW Patrol-themed Mighty Missions, dance activities, Teenage Mutant Ninja Turtles sessions, evening game shows, dance parties, and live entertainment. Some breaks also include a Movie with the Stars screening featuring appearances by the relevant characters.
For holiday park operators, Parkdean Resorts’ current offers illustrate several ways that accommodation can be combined with food, children’s programming, and branded entertainment to create distinct package products. The use of free children’s meals, themed events, and targeted breaks for families with young children also provides examples of how operators can structure offers around specific customer segments while using existing park facilities and entertainment programs.
The range of packages also highlights the role of pricing and bundled experiences in positioning holiday parks for families outside peak school holiday periods. With some offers restricted to specific arrival days or dates, operators can use package terms to help manage demand across different periods of the operating calendar.
