Campervan sellers in the UK may need to pay closer attention to current market conditions when setting asking prices, as a growing supply of vehicles is giving buyers more options to compare before making a purchase.
Motorhome Pig, a UK-based motorhome and campervan sales business, reported that 57% of the campervans it brought to market between January and August 2026 required a price reduction before selling. This compared with 40% of motorhomes during the same period.
Among campervans that required an adjustment, the typical reduction was approximately 10%, while the equivalent figure for motorhomes was 8.3%.
Gary Cheetham, co-founder of Motorhome Pig, told Out&AboutLive that the figures do not necessarily indicate that campervans are losing 10% of their value. Instead, he said they demonstrate the importance of establishing an appropriate asking price before a vehicle is listed.
“Now, I’m not telling you that your campervan is worth 10% less than you think, or that you should knock thousands off before you’ve even advertised it. Quite the opposite.”
“What those figures tell me is that it’s worth spending a little more time getting your starting price right.”
“I’ve spoken to plenty of owners over the years who have understandably started with what they paid for their vehicle, what they’ve spent improving it or what they’ve seen a similar campervan advertised for online.”
“They’re all useful things to know. But they don’t always tell you what somebody is likely to pay for your campervan today.”
“The buyers are there – you just don’t want to price yourself out of finding them.”
Motorhome Pig said it brought 1,528 motorhomes and campervans to market between January and August 2026. The company also reported an increase in the number of campervans entering its marketplace, taking on 108 during the first quarter of the year compared with 427 during July and August.
The increase in supply means buyers have more vehicles against which to compare individual listings. For sellers, this can make factors such as mileage, layout, condition, service history, specification, and the quality of a conversion more important when determining a competitive price.
The company said the trend has been particularly noticeable among newer campervans. Approximately two-thirds of campervans less than five years old required a price reduction before selling, compared with 43% of motorhomes of a similar age.
For owners who purchased during periods of stronger demand or invested substantially in a conversion, the current market can create a gap between the amount they believe the vehicle is worth and what buyers are prepared to pay. Money spent on upgrades can add value, but it does not necessarily translate directly into an equivalent increase in resale price.
The difference between asking prices and achieved sale prices is also relevant. Online listings can provide useful information about competing vehicles, but advertised prices do not necessarily indicate what sellers ultimately receive.
For outdoor hospitality and RV industry businesses, the changing used campervan market provides an indication of the conditions consumers may encounter when making decisions about recreational vehicles. Operators whose customers arrive in campervans and motorhomes may also benefit from monitoring changes in vehicle availability and pricing, particularly as affordability can influence travel and camping decisions.
For individual sellers, Motorhome Pig recommends comparing a vehicle with genuinely similar listings rather than relying solely on purchase price, investment in upgrades, or the highest advertised price for a comparable vehicle. Seller response after a listing goes live can also provide an indication of whether the asking price is aligned with buyer expectations.
Cheetham said multiple offers around a similar level may provide more useful market feedback than a single low offer, while a quiet first week does not necessarily mean a vehicle has been incorrectly priced.
Despite the need for some sellers to adjust expectations, Motorhome Pig said campervans continue to attract buyers. According to the company, once appropriately priced, campervans have been selling at a pace comparable with motorhomes.
For sellers entering the market in the current environment, the data suggests that establishing a realistic price at the outset may reduce the need for larger adjustments later. Rather than treating a price reduction as evidence that demand has disappeared, sellers can view buyer response, competing inventory, and comparable vehicles as indicators for refining their expectations.
Ultimately, the sale price reflects the intersection between a vehicle’s characteristics and what buyers are prepared to pay at a particular point in the market. As more campervans become available, setting an asking price that accounts for both may help sellers reach potential buyers without unnecessarily reducing the vehicle’s value.
