Go RVing’s 2026 Ultimate RV Tailgate drew 8,000 visitors to its booth and more than 1,000 people who toured the featured RV during a seven-hour activation Sept. 6 at the Wisconsin vs. Notre Dame game at Lambeau Field in Green Bay, Wisconsin.
The activation marked the start of Go RVing’s second annual Ultimate RV Tailgate campaign, which is bringing RV-focused pop-up experiences to major college football games across the country.
The Go RVing display was positioned across the street from Lambeau Field, giving the campaign a high-visibility location during the game-day event.
The RV’s awning also provided a shaded area for visitors, which Go RVing said helped increase engagement time.
Visitor reactions included comments about the RV’s affordability, space and potential for family use.
“We like it. Let’s go. Wrap it up!” said a 13-year-old boy who toured the RV.
According to a News and Insights report of RVIA, a man in his 40s compared the cost of the RV with another recent purchase, saying, “I spent like a 1/3 of that for a new shed. This is really affordable. Wow! Seriously?! Wow!”
Another visitor, a man in his 60s, commented on the RV’s interior layout, saying, “This has just exactly the space you need. This is great.”
The nationwide campaign is designed to reach college football fans through immersive marketing pop-ups at games while promoting RV travel.
The campaign also includes a sweepstakes offering fans an opportunity to win $10,000 toward an RV.
The 2026 campaign follows last year’s inaugural Ultimate RV Tailgate, which brought the RV experience to college football audiences. The second annual campaign is expanding the activation to additional college football games nationwide.
The Sept. 6 event at Lambeau Field was the first activation of the 2026 campaign.
