HolaCamp is expanding its presence in Spain’s camping sector after taking over the management of 16 campsites since beginning operations in 2024, with plans to reach 20 properties before the end of 2026.
The company, founded in 2023 by Héctor Fina, Alejo Olano, and Alfonso Leprevost, has built its business around upgrading traditional campsites through new accommodations, hospitality services, technology and data-driven management.
Fina entered the camping sector after previously specializing in glamping areas for festivals. When the COVID-19 pandemic brought festivals and much of the events industry to a halt, he was left with glamping equipment and began looking for another application for it. “And then I looked towards the world of camping.”
That shift led to a partnership with Olano, whose family operated three campsites, and Leprevost, who owned a campsite in Sitges and was looking to expand. “We met, by circumstance and by chance, and we asked ourselves: why don’t we set up a brand to grow with the same values and objectives?”
Martin Becker later joined the company as a partner, according to the New Barcelona Post. HolaCamp positions its approach as a “next generation” model for camping, combining elements of traditional outdoor accommodation with services and standards more commonly associated with hotels.
The company’s accommodation mix includes mobile homes, tiny houses, glamping units and traditional pitches. At its properties, HolaCamp aims to provide features such as hotel-standard mattresses, bedding and towels while maintaining access to outdoor space and natural surroundings. “We take the best of both worlds,” Fina said.
For campground operators, the model also highlights the increasing role of professional management and data in property performance. HolaCamp’s central team in Barcelona includes specialists in revenue management, pricing, marketing, customer service, architecture, engineering and data analysis.
The company employs around 60 people at its headquarters, with some staff dedicated specifically to interpreting operational data and using it to guide strategy.
“We have people solely focused on data. Not just to put them in order, but to interpret them, and then be able to execute strategy based on these data.”
The company has also expanded its accommodation development capabilities. Its tiny houses, manufactured in Sabadell, have been a focus during 2026, with nearly 200 units produced during the year.
HolaCamp uses several structures to add campsites to its portfolio, including long-term leases, purchase options, acquisitions and, more recently, franchising. Once management begins, the company may invest in improvements, with some projects receiving investments of around 4 million euros depending on the opportunities identified at the property.
HolaCamp reports that campsites joining its management network have recorded average growth of 29%, although the figure is based on the company’s own reporting.
Investment has supported the company’s expansion. Belgian investment fund Amavi Capital became a partner in 2025 through a 10 million-euro capital increase, acquiring a 20% stake in HolaCamp. The company is also working on a joint venture with an investment fund to increase its capacity to add more campsites to its network.
“HolaCamp operates very much like a startup. We work in a very traditional sector, but with a very modern way of functioning,” the company said. “We have a very high level of sophistication in all the management and analysis part. We are constantly analyzing everything; every euro, we analyze it.” HolaCamp expects to generate 40 million euros in revenue in 2026.
The company’s next stage of growth is also tied to seasonality. Rather than concentrating solely on peak summer demand, HolaCamp is targeting mid-season travel and destinations where warmer weather could encourage visitors to travel outside the traditional summer period. It is increasing its presence in northern Spain, including Asturias and Galicia, while also looking toward mountain destinations.
For campground owners, HolaCamp’s expansion illustrates one approach to addressing several industry challenges at once: upgrading aging accommodations, introducing hotel-style services, using data to manage pricing and revenue, and developing demand outside the busiest months.
The strategy also demonstrates how campsite management companies can combine operational expertise with investment and standardized services as the sector competes for travelers who may otherwise choose hotels or apartments.
HolaCamp’s growth will therefore depend not only on adding properties but also on whether its investment and management model can consistently improve individual campsite performance while preserving the outdoor setting and pitch-based camping options that remain central to the sector.