Go RVing has launched a 2026 influencer program designed to expand awareness of RV travel by partnering with more than two dozen content creators across outdoor adventure, family travel and the growing 50-plus “golden explorers” audience segment.
The initiative aims to reach potential travelers through social media platforms, YouTube channels, blogs and podcasts, where consumers increasingly look for travel inspiration and trip planning ideas.
The campaign uses creator-led storytelling to present real-world RV experiences and introduce the travel format to audiences who may be unfamiliar with RVing.
The influencer collaborations also support several of the organization’s current marketing messages, including the 2026 “RV-2-50” initiative, as well as themes highlighting pet-friendly travel and the relative affordability of RV vacations.
Three influencer trips tied to the program have already been completed or are underway, with additional campaigns scheduled throughout 2026. Collectively, the content produced through these trips is expected to reach more than 1 million consumers, according to information released by the organization.
According to a News and Insights report of RVIA, Nick Hearn and Madison Hearn, who publish travel content under the name @thecapturingcouple, documented an RV trip along the Florida coastline. Their campaign focused on pet-friendly RV travel and outdoor recreation opportunities available along the route.
Content creator John Sorsby, known online as @jsorsby, completed a solo RV road trip following sections of Route 66 while towing a small travel trailer. The trip included travel across four states in four days and produced content centered on solo RV travel and road trip experiences.
Another collaboration features Alyssa Griffin and Cullen Griffin, who share travel content under the account @griffandalyssa. The couple is producing content focused on family-oriented RV travel experiences while visiting Florida state parks.
Additional influencer trips are planned throughout the year as part of the broader campaign rollout.
The program is intended to highlight different styles of RV travel and demonstrate how the travel format can accommodate a range of lifestyles, including couples, families and older travelers.
Through these partnerships, Go RVing aims to present RV travel through firsthand experiences shared by creators and to introduce the concept to audiences who may not have previously considered RVing as a travel option.