The company MATENISA TRADING CO. LTD, owned by the Melissanidis family, has finalized the purchase of the “Agia Triada Beach and Camping” property in Thessaloniki, Greece.
The acquisition was completed on Thursday, July 31, for a total sum of €19.5 million.
The 160-acre coastal property was sold through a digital auction organized by the Hellenic Corporation of Assets and Participations (HCAP) as part of an international tender process. The final price was 140.7% higher than the original starting price of €8.1 million.
The signing of the agreement took place in the presence of HCAP CEO Giannis Papachristou, Deputy CEO Panagiotis Stampoulidis, and MATENISA representative Spyros Fokas.
HCAP confirmed that three separate investment groups submitted improved offers during the auction, which contributed to the final sale price.
Development of the site will be led by ANATOLIKO EMPORIKI KATASKEVASTIKI, a Greek company affiliated with MATENISA.
The project has already received approval through a Presidential Decree, enabling it to proceed without further institutional delay.
The development aims to integrate sustainable tourism practices, with a focus on environmental stewardship and economic benefits for the local area.
According to the company’s plan, the site will include a mix of modern vacation residences, apartments, and shared public areas, as well as a small organized residential complex with support services and green spaces.
According to TornosNews, a hotel with low-impact architectural features will also be constructed, offering accommodations, wellness amenities, and dining services.
Emphasis will be placed on harmonizing new structures with the surrounding landscape and ensuring minimal environmental disruption.
The investment is projected to generate employment opportunities during both the construction and operational phases.
Local supply chains and producers are expected to benefit from increased demand, and the development is aimed at attracting environmentally conscious, higher-spending tourists.
In addition to its tourism-related objectives, the project is intended to enhance the economic and cultural profile of the greater Thermaikos area and stimulate further investment along the Agia Triada coastline.
For outdoor hospitality professionals, this development reflects growing interest in coastal property revitalization and high-end, sustainable tourism models.
The combination of public-private collaboration, digital auction mechanisms, and pre-approved planning processes may offer a framework for future investment in other regions seeking to upgrade underused or aging tourism assets.