In an emblematic decision underscoring innovation in the outdoor hospitality industry, the Texas Association of Campground Owners (TACO) has named Firefly Reservations as their Supplier of the Year.
The award was bestowed on Firefly Reservations in a demonstration of people’s choice, with TACO members casting their votes in favor of the company. Bobby Sorden, Firefly’s senior marketing manager, along with his team, proudly accepted the prestigious award at TACO’s Spring Meeting and Convention held at the Lone Star Convention Center in Conroe, Texas last month.
The genesis of Firefly Reservations lies in an unmet need. In 2017, Bradly Adams, a software developer, and his brother Clay ventured into the realm of outdoor hospitality, creating a quaint 10-site campground as a side project.
Faced with the daunting task of park management, they were soon in the market for a robust campground reservation software. However, the existing options fell short of their requirements, lacking necessary functionalities and self-serve options, and leaving them dependent on sporadic support from software providers.
The software was successfully launched in 2020, coinciding with the unprecedented surge in camping demand fueled by the COVID-19 pandemic. The rising wave of camping enthusiasts and campground owners seeking efficient reservation software was a catalyst for Firefly’s rapid growth.
Firefly Reservations‘ growing client base, coupled with the expansion of Bradly’s own campground, inspired the continuous addition of new features to the software. It promised to make the management of a campground more streamlined and responsive than ever before, thereby gaining traction in the outdoor hospitality industry.
The success of Firefly Reservations caught the attention of Aspira, a Dallas-based company famous for its ReserveAmerica.com reservation platform used by state and national parks. In 2021, Aspira acquired Firefly Reservations, further enhancing the software’s reach and capability.
Firefly Reservations soon served as an upgraded software for Astra’s Campground Manager program, extending its services to more than 1,000 campgrounds nationwide this year.
This award from TACO and Firefly Reservations’ growth trajectory underscores the importance of innovation in meeting the evolving needs of private campground owners and operators. The recognition serves as a testament to the company’s contribution to the outdoor hospitality industry.
TACO, headquartered in Crowley, is a 51-year-old trade association representing over 440 campgrounds, RV parks, and resorts across the Lone Star State.
Featured image courtesy of TACO.