(BHV), South ’s one-stop-shop for planning and booking to the & Badlands, posted a record-breaking success in nearly every area in 2021, according to a report.
As reported at their 24th annual meeting on February 11, the company achieved a 70% increase in revenues over 2020, garnering total revenues of $5,047,523.
The demand forand , entertainment, group travel, combined with pent-up demand for travel, has led to an increase in tourism in destinations like the and Badlands region, causing a rise in sales of BHV.
In turn, it led to an increase of 69% insales, a 61% growth in event ticket sales, and over a hundred percent growth in activity sold by BHV last year.
“Peak season started in April and never ended,” said Presston Gable, BHV Board Chairman. And, while COVID-19 brought most of the country to a near-standstill,did not shut down and in fact, welcomed visitors to our wide-open spaces.
BHV Chief Executive Officer Susan Johnson mentioned several new initiatives and events the company organized in 2021. She credited her team for the exponential growth into previously unexplored areas.
In addition to the sales figures, BHV officials also reported the results of their customer satisfaction survey of guests who traveled to the region from Memorial Day to Labor Day.
Highlights of the survey include: 24% of people asked for assistance in planning their trip and madewith the help of a travel specialist; 76% booked online and the cart size for made with the help of a specialist was 57% more than an online sale.
Moreover, 46% of respondents said 2021 was their first time visiting the; 92% of those who traveled said they would recommend visiting the to a friend or family member; 85% are quite likely or extremely likely to return.
This annual survey, combined with lifestyle and demographic behaviors collected from the company’s customer database, gives information ontravel and booking behaviors. This information is used to send carefully-timed and targeted emails to clients in the planning stages of their vacation.