RoverPass has introduced a new website design service for campgrounds and RV parks, offering two subscription-based plans aimed at helping park owners establish a reservation-ready online presence without a setup fee.
The company announced February 26 that the service includes Basic and Pro tiers, priced at $34.99 per month and $64.99 per month, respectively.
Both plans are designed specifically for outdoor hospitality operators and integrate directly with the RoverPass reservation platform.
According to RoverPass, 81% of campers search online before booking, underscoring the importance of digital visibility for park operators. The new service combines mobile-optimized website design with built-in search engine optimization tools and booking integration.
“A great website is the front door to your park,” Ravi Parikh, CEO and founder of RoverPass, said in a press release.
“We built these plans so owners can get online fast with a site that looks professional, ranks on Google, and actually converts visitors into guests—whether they need the essentials or the full marketing toolkit,” Parikh added.
The Basic plan includes six core pages: home, gallery, amenities, activities, rates & accommodations, and contact.
Optional FAQs & Rules and Map pages are also available. Features include mobile optimization, custom page titles, meta descriptions, schema markup, an automated sitemap, SSL security, and a content management system that allows owners to update text and photos.
The plan also includes secure hosting, domain setup, ongoing support and maintenance, and RoverPass reservation integration.
The Pro plan includes all basic features and adds expanded marketing and analytics capabilities. Additional pages include blog, events, what to do for local attractions, and reviews with moderation controls.
Pro subscribers also receive Google Analytics integration, cookie consent tools, custom Open Graph settings for social sharing, LLMs.txt support, page indexation controls, a weather widget with real-time forecasts, an accessibility widget, and expanded design templates and color palettes.
“We wanted to remove every barrier between a campground owner and a great website,” said Melisa Chang, marketing director at RoverPass. “The Basic plan gets you online fast. The Pro plan takes it further with the SEO, analytics, and content tools that help your park grow. Our team builds it, launches it, and supports it—so owners can focus on running their park.”
Both plans are available immediately, with no setup fee.