Go RVing, in collaboration with market insights group Ipsos, is preparing to release an updated RV Consumer Demographic Profile later this year.
This comprehensive study aims to provide fresh, actionable insights into the ownership habits and preferences of future, current, and former RV owners, a critical step for the RV industry to understand its evolving customer base.
The 2024 Consumer Demographic Profile will delve into the behaviors and motivations of RV consumers, offering a detailed look at who they are and what they value, as per the News & Insights report of the RV Industry Association (RVIA).
By identifying and segmenting unique groups of RV intenders, the profile will help the industry improve its services, marketing strategies, and communication efforts, ensuring a more targeted approach to different consumer segments.
New this year, RVIA members will have the opportunity to engage Ipsos for proprietary research. This initiative allows companies to benchmark their customer data against the aggregate findings of the demographic profile.
By participating, companies can gain a deeper understanding of how their customer base aligns with or differs from broader industry trends.
Participating companies will have the option to include up to five custom questions in the survey, enabling them to gather tailored insights specific to their needs.
Upon completion of the survey, these companies will receive custom reports that compare their data with industry-wide results, highlighting any differences in customer profiles, habits, or segmentations.
The ability to segment results by individual divisions or brands adds another layer of precision to the insights. This granular level of detail equips companies with the tools needed for informed decision-making, allowing for more effective marketing efforts and customer engagement strategies.
The impact of these insights on the industry is significant. By providing a common discussion point for future strategies and improvements, the updated demographic profile will serve as a valuable resource for the RV industry. This initiative is part of a broader trend of data-driven decision-making that is becoming increasingly essential in many industries.
The associated costs for this proprietary research will be borne by individual RV Industry Association members. However, the strategic benefits derived from these detailed insights are expected to far outweigh the investment. Interested members are encouraged to contact Tim Reimer, vice president of Ipsos, for more information.
Expert insights underscore the value of this initiative. Tim Reimer emphasizes, “This initiative offers a unique opportunity for companies to align their strategies with the evolving landscape of RV ownership.”
As the RV industry continues to grow, understanding the dynamic profiles of its customers is crucial. The upcoming release of the updated RV Consumer Demographic Profile by Go RVing, along with the opportunity for custom research, marks a significant milestone.
This comprehensive approach not only provides a detailed look at the current and future landscape of RV ownership but also empowers companies to tailor their strategies for greater success in an increasingly competitive market.
By harnessing these insights, the RV industry is well-positioned to navigate the future with confidence, armed with the knowledge needed to meet the needs of its diverse and evolving customer base.