RVshare, an online community for RV owners and renters, today announced in a press release that Melissa Fortenberry has been named chief product officer (CPO). She most recently served as vice president of product, where she played a significant role in scaling RVshare’s business by driving product vision and strategy.
“Since Melissa joined the company in 2018, she has been instrumental in scaling RVshare’s business through a hyper-growth period and beyond,” said RVshare’s CEO Jon Gray. “I am honored to have her join me at the senior executive level of RVshare where I know she will continue to help the company level-up time and time again.”
Fortenberry has been instrumental in growing the business during her tenure. RVshare is currently experiencing a nearly 40% increase in revenue from bookings this year compared to last year. She has been laser-focused on conversion, working to make booking an RV as easy as a hotel or rental car. With Fortenberry spearheading initiatives that have dramatically altered the way RVshare customers interact with the marketplace more than 94% of reviews were 5-stars in 2021.
“RVshare has the incredible opportunity to make RV rentals a mainstream travel category. With my team of fiercely dedicated and goal-driven product managers, product marketers, and designers I am proud to build on the exceptional work that has already been done to help families explore the outdoors and create memories of a lifetime,” said Fortenberry.
Fortenberry brings her talents from vacation rental giant HomeAway (Vrbo), an Expedia-owned brand where she held the position of vice president of global partner and product marketing. With 20 years of product management and marketing experience with a focus on online marketplaces, Fortenberry is an experienced business and consumer internet executive with a history of scaling companies from start-up through IPO, leading product and go-to-market strategies, educating global customer bases through change, and accelerating business growth through innovation.
RVshare is a peer-to-peer RV rental marketplace. With more than 100,000 vehicles available, RVshare’s diverse inventory ranges from affordable travel trailers to luxury motorhomes and can accommodate any outdoor adventure, whether it’s a weekend of camping or a cross-country tour of national parks.
Through RVshare, families, and groups can experience a one-of-a-kind trip and create memories that will last a lifetime. In addition to offering a unique travel experience, RVshare provides RV owners in North America the opportunity to turn their RV into a second income.