The RV Dealers Association (RVDA) has released its 2023 media kit and editorial calendar for industry partners who are interested in finding out more about the association’s editorial, advertorial, and advertising opportunities.
The kit, which is available here, contains valuable information on the topics that will be featured in each issue of RV Executive Today, the RVDA’s monthly publication. There are also details about advertising rates for digital versions of the product.
RV Executive Today is RVDA’s members-only flagship magazine. This full-color print publication is published monthly and is read by top RV retailers across the country. Advertisers can gain access to the nation’s most successful dealer principals and decision-makers through a variety of cost-effective advertising plans.
Other RVDA publications included in the kit are RV Fixed Operations Today, RV Executive Today Online, and the RVDA and RVDA Learning Center websites. The kit also offers early information on becoming an exhibitor, sponsor, or partner for the 2023 RV Dealers Convention/Expo, which is scheduled for November 6-10 in Paris, Las Vegas.
Topics featured in RV Executive Today in 2023 include:
- January – Dealership training resources; educating dealership personnel
- February – Marketing the dealership; Go RVing advertising campaign
- March – RV components, chassis, and service; working with RV distributors and suppliers; social media
- April – F&I in the dealership; RV rental strategies
- May – Technology in the dealership; innovative products and services
- June – Special benchmarking issue; dealer revenue/expense ratios
- July – Sales techniques that really work; customer follow-up practices
- August – Preview of 2023 RV Dealers Convention/Expo at Paris Las Vegas
- September – Results of end-of-summer RV dealers survey; 2023 RV Dealers Convention/Expo update
- October – New RV products; reaching future buyers; 2023 RV Dealers Convention/Expo update
- November – Elkhart Open House recap; 2023 RV Dealers Convention/Expo update
- SPECIAL – 2023 on-site convention/expo program (Advertising accepted only from exhibitors/sponsors)
- December – Incoming chairman interview; human resources issues, convention wrap-up
Please contact Julie Newhouse at [email protected] for questions on advertising, or contact Eric Sisk at [email protected] with questions about editorial guidelines.