Email continues to be one of the most effective marketing communication channels for business owners and operators today. In fact, 77% of marketers have seen an increase in email engagement over the last 12 months, according to Hubspot.
With the new Mailchimp integration—one of the most in-demand functionalities among Campspot customers—Campspot is making it simpler and easier for campgrounds to engage with their communities via email.
Users of both systems can now enable an automatic sync between their reservation data and their Mailchimp accounts.
With the number of daily email users continuing to climb, and more campers embracing online bookings, email remains a powerful tool for campgrounds to reach past, current, and future customers.
The integration between Campspot and Mailchimp allows campground operators to more easily segment their audience and reach the right recipients, with the right message, at the right time. For example, parks can easily email only the campers who are on-site with relevant information about their stay, or target loyal campers with a special offer exclusive to them.
“I’m especially excited about this integration as it opens up significant avenues of opportunity for campgrounds on Campspot,” said Erin Stender, Chief Marketing Officer at Campspot.
“Email is such a powerful way to not only generate sales and encourage reservations but more importantly, to connect with your community members in a highly personalized way.”
To learn more about Campspot’s integration with Mailchimp, visit software.campspot.com.