A clear, starry night with the gentle sound of a river nearby, the crackling of a campfire, and the scent of pine creates a magical camping moment. As campground, RV park, or glamping resort owners, you hold the power to craft such memorable experiences. The secret? It’s all in the location.
Choosing scenic spots is like finding the heart of your campground. Think about why people choose to camp. They yearn to escape the hustle and bustle, to connect with nature, and to relax in beautiful surroundings. An ordinary location might offer the basics, but a location near a serene lake or nestled in the mountains turns an average trip into a memorable adventure.
Let’s start with lakes. A campsite by the water is a beacon for campers. Picture families spending their days swimming, fishing, or just lounging by the shore. The water reflects the sky, creating stunning sunsets and sunrises. If you have a lake, make sure to highlight it in your marketing. Show photos of happy campers enjoying their time by the water.
Rivers offer a different kind of charm. The flowing water provides a soothing soundtrack for relaxation. Guests can kayak downstream, navigate gentle rapids, or skip stones. Look for spots along the river that offer easy access to activities and create safe, inviting pathways. The riverbank can become a haven for those looking for peace and adventure alike.
Then there are the scenic views. Mountains, valleys, forests—each offers its own unique allure. A campsite with a panoramic view of snow-capped peaks or dense, lush forests can be a massive draw. Set up lookouts or benches at strategic points where guests can sit and soak in the vistas. These spots will become places where stories are shared, and stars are wished upon.
But it’s not just about having these natural wonders nearby. It’s about showcasing them effectively. Use your website and social media to share high-quality photos and videos. Capture the mist rising over the lake at dawn or the golden light of the setting sun over the mountains. These images will captivate potential guests and make them dream of being there.
Another crucial aspect is accessibility. Ensure that your scenic spots are easy to reach and well-marked. Create clear, inviting trails that lead to the most beautiful parts of your campground. Signposts and maps can guide guests, making their exploration effortless and enjoyable. This also helps preserve natural beauty by preventing off-trail excursions that can damage the environment.
Think about amenities that complement the natural setting. Simple, rustic cabins with large windows facing scenic views can be a hit. Decks or patios overlooking the lake or river extend the living space into the outdoors. Provide picnic tables, fire pits, and hammocks in these prime spots so guests can fully immerse themselves in the surroundings.
Don’t overlook the storytelling potential of your location. Share your spot’s history, legends, and unique aspects. If there’s a local legend about a mountain or a tale about the river’s origins, weave these stories into the guest experience. These narratives add depth and a sense of place, making the stay more meaningful.
Encourage guests to share their experiences. User-generated content is powerful. Photos, videos, and stories from your visitors can serve as authentic testimonials. Create hashtags, run photo contests, or offer incentives for sharing their scenic moments. This not only spreads the word but also builds a community around your campground.
Consider the seasons. Each one brings a different kind of beauty. Spring might bring wildflowers, summer offers lush greenery, fall showcases vibrant foliage, and winter can turn your campground into a snowy wonderland. Highlight these seasonal changes to attract guests year-round. Show them there’s always something beautiful to see, no matter when they visit.
Maintenance is key. Keep the scenic spots clean and well-kept. Regularly clear trails, maintain pathways, and manage waste effectively. A pristine environment reflects your commitment to preserving the natural beauty and enhances the guest experience. This attention to detail shows that you value the very essence of what draws people to your campground.
Engage with the local community. Partner with local guides, nature experts, or outdoor activity providers. This not only enriches the guest experience with guided tours or educational sessions but also strengthens your ties with the community. Local partnerships can bring authenticity and depth to the scenic allure of your site.
As campground owners, remember that you’re curating an experience. The right location is more than just a place. It’s the backdrop to countless stories, adventures, and moments of peace. Every tree, every ripple in the water, and every mountain peak plays a role in creating a magical escape. By choosing and showcasing the most scenic spots, you’re not just offering a place to stay—you’re offering a place to belong.