MC Fireside Chats – February 4th, 2026

[00:00:00] Brian Searl: Chats, my name is Brian Searl with Insider Perks and Modern Campground, excited to be here with you all for a first week episode. We should have Scott Bahr joining us in a few minutes. He messaged me and said he was in a super important critical meeting, and so he’ll be here in a few minutes, hopefully.

But this episode is focused on, on da-, on a—ah, I stopped being able to talk all of a sudden. Data. And analytics and all that kind of interesting stuff that we have going on here in our industry. Lots of stuff is changing rapidly. We were talking about before the show.

But I’m excited to welcome all of our recurring guests back here. We have Eleonore from RVDA of Canada, Phil from RVDA of the United States. Rafael from Blue Water. Simon is one of our special guests. We have two Simons now. That’s going to be really confusing.

So I’m just going to say Simon-n-n-n and do like two Ns at the end of your name, Simon Neal. And then that’ll be your, you’ll know I’m talking to you.

And then we have Declan from all the way from Australia, from RoomStay.io. Welcome, Declan. Appreciate you guys all being here. Let’s go around the room and just briefly introduce ourselves. We’ll start with Eleonore. Our recurring guest.

[00:00:58] Eleonore Hamm: Good morning. I’m Eleonore Hamm, President of the RV Dealers Association of Canada. We represent the Canadian RV dealers that sell inventory to the campground industry.

[00:01:08] Brian Searl: Awesome. Thanks for being here, Eleonore. Phil, you want to go next?

[00:01:12] Phil Ingrassia: Hi. I’m Phil Ingrassia. I’m Eleonore’s counterpart in the United States, President of the RV Dealers Association US. We represent motorhome travel trailer dealers as well.

[00:01:24] Brian Searl: Awesome. Thanks for being here, Phil. Let’s go with Simon Neal next.

[00:01:29] Simon Neal: Hi, I’m Simon, the founder of CampMap. We’re a digital platform that helps outdoor hospitality improve marketing and guest experience with premium digital maps that integrate with your booking, app, website, everything.

[00:01:42] Brian Searl: All right, let’s go with Rafael next. But Rafael, before you introduce yourself, I have a question for you. If you were playing Simon Says, how would you do it with two Simons?

[00:01:50] Rafael Correa: I’d do whatever Simon Neal tells me, and the other Simon looks pretty smart too, so I’ll follow both of their leads.

[00:01:56] Brian Searl: All right, cool. Please introduce yourself. Sorry.

[00:01:58] Rafael Correa: Yeah, Rafael Correa, President, CFO here at Blue Water. We are an RV, we have an RV platform. We own RV resorts, but we also third-party manage. We’re the largest third-party manager of RV resorts in the country. And we also have a sister company called Great Outdoor Cottages that we build park model RVs.

So I’ve got a world in the RVIA, RVDA, and outdoor hospitality industry. I like to be vertically integrated. Love to be a part of all of it.

[00:02:23] Brian Searl: Nice. I don’t think I knew about the cottages thing. Is that new?

[00:02:26] Rafael Correa: You didn’t know about the cottages thing?

[00:02:28] Brian Searl: Maybe I just am old. I forget what I had for breakfast yesterday, but I don’t think I did.

[00:02:31] Rafael Correa: Yeah, we’ve been in the business for about three years. We build them out of Georgetown, Delaware, and we build a pretty nice premium product that we’re, the name’s getting out there slowly but surely.

[00:02:41] Brian Searl: Very cool. Congratulations three years later. Let’s go to our special guest, Simon not N.

[00:02:50] Simon Stockner: Yeah, hey. My name is Simon Stockner. I own, co-own Kispiox River Lodge here in Northwestern British Columbia, along with my sister. We co-own it together, and family business, Mum and Dad are just down the road and they’re part of the deal here as well.

And we’ve been here for four years. This lodge has been a big part of our community’s history, and we’re new business owners, but we’re loving it. And we have cabins, we have rooms, we have camping availability, and we put on events and community events and private retreats and such.

So we’re only in our fourth year, so we’re just getting into it, but we’re, we love it. And I’m honored to be here and happy to, yeah, stoked to learn whatever I can and be a part of this. So yeah, thanks for having me.

[00:03:30] Brian Searl: Cool. I’m sure we’ll, I’m sure we’ll learn from you too. Are you on Vancouver Island?

[00:03:34] Simon Stockner: No we’re about like a 13-hour drive from Vancouver, north. So if you follow Highway 16 as far north as it goes, you get to a small town called Hazelton.

And then we’re just a little, we’re just like half hour north of Hazelton. So that’s, when we go to town, we’re in Hazelton. But we’re in between Terrace and Smithers, if you know those towns, a little bit bigger.

[00:03:57] Brian Searl: My podcast producer is freaking out. Go ahead, open your mic and talk, damn it. She has a question for you, Simon.

[00:04:03] Jessica: I’m sorry, I don’t have a question. I was just going to ask you about Kitimat because I grew up there and nobody ever knows about it, and you started talking about north of Vancouver. So I was really excited that you even know where Hazelton is.

[00:04:16] Simon Stockner: Absolutely. Kitimat and Terrace and Prince Rupert, that’s our whole little scene up here. We love it.

[00:04:22] Brian Searl: The farthest north I’ve ever been is Squamish for that big soccer tournament that happens every year there.

[00:04:28] Jessica: That’s not very far.

[00:04:29] Brian Searl: No, I’m aware of that. I’m just saying I’ve been to Vancouver Island in Port Hardy up there, but on the mainland, I’ve only been up to Squamish. 

[00:04:38] Simon Stockner: Where is everyone here? Is anyone else from BC? Or people out east or?

[00:04:43] Rafael Correa: I’m based in… yeah, I’m based in Ocean City, Maryland.

[00:04:47] Brian Searl: Yeah, I’m from Calgary. Eleonore is in Vancouver. And then Phil is in… where are you at, Phil?

[00:04:54] Phil Ingrassia: I’m in Fairfax, Virginia, just outside of Washington, DC.

[00:04:58] Brian Searl: Okay. And then Simon… Simon Neal is in Croatia. And Declan hasn’t introduced himself yet, so we’re just going to pretend nobody knows where Declan’s from. Go ahead, Declan.

[00:05:10] Declan Mimnagh: Hey guys, thank you. Declan Mimnagh. I am actually coming out of Ireland today. But RoomStay.io was founded in Australia. So RoomStay is essentially a conversion checkout platform.

So everything from a, you think of the word conversion right from acquisition to website through to checkout, take the payment, and then exit into the PMS. So that’s our layer which is conversion focused. But yeah, coming out of Ireland today. Thanks for having me.

[00:05:32] Brian Searl: Well, Ireland. I was just there in September. Not just there I guess, but a few months ago.

[00:05:36] Declan Mimnagh: I’m right on the border actually. County Tyrone. So just right on the north of the border. But I could walk across into the south of the border. So I’m very much a… in the border region.

[00:05:43] Brian Searl: Yeah, we went to Finn Lough in Northern Ireland, which is right on the border on the west side, like a nice glamping resort there.

And then we wrapped around and did the whole like top north by the Giant’s Causeway, and then we went down through Belfast and took some of the Black Taxi Tour and stuff like that.

[00:05:59] Declan Mimnagh: Nice. Yeah, I actually went to Finn Lough during the summer, yeah. It’s a lovely glamping resort. Yeah, it’s really cool.

[00:06:05] Brian Searl: Yeah, it was beautiful. I didn’t have time to enjoy it as much as I did. Did you go to the restaurant though?

[00:06:09] Declan Mimnagh: Yeah. Unreal. Unbelievable. Yeah.

[00:06:11] Brian Searl: It was delicious food. Sorry, guys. We’re back to the show now. Okay. So typically how we start off this conversation, like I have an interesting thing I want to talk about, Gen Z today, for data. I know hopefully Scott will join us. He’ll bring some data points up too. But we typically toss this to our recurring guests, Phil, Eleonore, Simon Neal, Rafael. Oh, Scott’s there. Look. Scott, welcome. Introduce yourself.

[00:06:30] Scott Bahr: I tried to, but I was just lurking backstage for several minutes. Scott Bahr, Cairn Consulting Group. Do market research. And great to be here. I don’t know if I need to say anything else yet. You know how I tend to ramble on, so I’m going to try to monitor myself.

[00:06:49] Brian Searl: You just snuck in on me, man. Yeah, you also get two bonus hours to talk to the world later today that these other guys don’t have. But to my recurring guests, Phil, Eleonore, Scott, Rafael, and Simon Neal, is there anything that you guys think we should be talking about that we need to bring up that we haven’t talked about since our last time together?

[00:07:05] Rafael Correa: I’m happy to kick off and tell you some early 2026 trends that we’re seeing. Maybe we start there. I’d love to hear from the dealers association on what they’re hearing, even if it’s not the official data, see what they’re hear, hearing some early good things out of the manufacturing side from RVIA. Hopefully they’re getting to the lot and moving quickly for all of our sakes.

But from the standpoint of campgrounds, so we manage almost 60 RV resorts across the country. So we get a pretty good bead on what’s happening, from all the way from institutional assets to more long-term stay assets, a lot of highly transient RV parks.

But we’ve seen a very nice, since the change of the year, since we got through that kind of weird two-week holiday season where Christmas and New Year’s fell, everybody just completely checked out and stopped working and doing anything else, and…

[00:07:53] Brian Searl: I didn’t, but okay. Everyone else.

[00:07:55] Rafael Correa: We weren’t booking a lot, but since the turn of the year, we’ve seen a really nice uptick in booking pace. And so it’s still obviously way too early to tell if this is something that’s going to stick and hopefully we’re on this new kind of growth trajectory as a industry. But I’ll take the wins where we can get them.

And within that, we obviously track our vacation rentals, what we call VRs, which is anything where we provide the bed, separately from tents, separately from our transient RV, separately from our seasonal or long-term RV.

And specifically the one we’ve been monitoring because it’s the one that’s been dragging a little bit is transient RV, and we’ve seen a nice pickup in that specific subset. So yeah, I’m encouraged. I’m excited. We’re going to try and keep this momentum going into the season and hopefully we’re on the new normal growth trajectory.

[00:08:46] Brian Searl: Scott, what do you think? Because you and I were looking at what Michael put out from Campspot, right? And it was not like anywhere like polar opposite of what Rafael’s saying, but it was flat to slightly down was their forecast, I think I saw the, so far, right? Obviously there’s a long way to go in 2026 and we’re very early in a booking window that we reported on as shortened. But what are you seeing to tether back that up or anything Scott?

[00:09:08] Scott Bahr: Yeah, what we’re seeing is that longitudinally people we’re seeing a little bit more of a positive sentiment out there.

And we’ve talked about that at length on here as well as Outwired too, what that means. And the highly positive sentiment is looking, it’s looking fairly good. And I say that, I don’t want to dampen the optimism too much, but I also don’t want to overstate it because what we’re looking at is, if someone asked me, do I think this year will be better than last year? My answer would be yes, I do think it will be.

And that’s based on that sentiment that is higher than it’s been in about three years. It’s like looking at consumer sentiment. The, it’s, what does that mean? It’s a little bit lagging, and so the effects we probably won’t see for several months.

But if things can hold, like weather can hold, we don’t see any major economic disasters or anything, I would say that the outlook is probably going to be up slightly. I do. And I think we should all hang our hats on that because it’s been, for some people it’s been a rough couple of years. And so let’s at least hold on to that. But not, and believe me, I wouldn’t say, I wouldn’t state it if I didn’t see it in the numbers that we’re looking at.

[00:10:23] Brian Searl: Do we have a sense of why people feel the sentiment is up this year over the last few years? Is there anything in the data to point to that?

[00:10:31] Scott Bahr: I think a lot of it has to do with they have adjusted their lifestyles quite a bit to the, maybe the new abnormal that we live in.

[00:10:43] Brian Searl: Okay. So like the uncertainty’s already been happening, they’re used to the uncertainty now, that’s the new normal type thing?

[00:10:49] Scott Bahr: Yeah, even if the economy isn’t great, they’ve adjusted. And we’re going to do some new stuff on this as well. But you’re looking at exactly what some of those adjustments are at a much more granular level.

But overall people tend to like, maybe they don’t camp quite as many days, but they still go. Maybe they camp the same number of days, but they downgrade the type of site they use, stuff like that. So that’s what we’re looking at, and I feel like that is, is what drives some of that.

Where again, maybe instead of going out for all your meals while you camp, you prepare them on site. You buy your own groceries, you bring them, you cook them over the fire. That could, by the way, I’ve done that analysis, you can save a ton of money by doing that. So that, those are the things…

[00:11:34] Brian Searl: wait. Have my robot go camping with me and cook all my campfire food?

[00:11:38] Scott Bahr: If you can afford to bring your robot with you, then you could just afford to go out to dinner.

[00:11:42] Brian Searl: Still in negotiations with Eleonore for a loan.

[00:11:44] Rafael Correa: And Scott too, I guess to that effect, when you think about the US specifically and I don’t want to speak for Canada, but because I, we don’t have any locations up there yet, but even if there is downward financial pressure on the US consumer, aren’t we poised and positioned well as an industry to take advantage of that? In the sense that yes, you can travel, you can cook for yourself. It’s a way, the dollar is also struggling, its buying power has shrunk, so going overseas is more expensive. All these factors really play into this concept of affordability and that we offer in our industry.

[00:12:20] Scott Bahr: I agree. And it’s effectively telling that story to the guests. Instead of just assuming that they know, there’s a lot of misinformation out there that, I’m not saying other people are putting it out, I’m just saying that for example on the, if you go on message boards, if you go out there and look at what people are saying, there, it, they say that oh it’s expensive.

I, in fact I saw someone post that camping was just as expensive as staying in a hotel, and that’s what prompted me to do my analysis of what it costs to actually stay somewhere. And again, it’s a much more complex story than just saying it’s cheaper. You have to tell them how and why. Like you were saying, and I was saying, prepare your own food, bring that along. But tell people how to do it. Tell them what they need to do. It’s, bring them along.

It’s, it, there’s a perception that RV traveling is expensive, but if you own your RV, it’s not. It’s only second really to staying in a tent. 

[00:13:14] Brian Searl: But that’s a big if, right though? That’s a big population center of the United States that does, but it’s not near the, it’s not the majority, not, it’s not even a third, is it? What’s the percentage that owns an RV of the United States population?

[00:13:25] Scott Bahr: Among campers, it’s about a quarter. It’s about 25%.

[00:13:28] Brian Searl: Okay. Yeah.

[00:13:29] Scott Bahr: Which is a big group. It’s still a big group of people. There, there’s actual owners, then there’s RVers who don’t own, but they still consider themselves RVers. And that’s a decent population that I think in some respects gets overlooked a bit. But anyway, the idea there is that if you do own an RV, or you can borrow one, borrowing one’s even better, that it’s a pretty inexpensive way to travel and to camp. So I think those messages, the more we can push those out, the better.

Again I, in my analysis, just to use the example of where I live in Maine, I did it on a family of four traveling from Boston up to this area where I live, which is in the western part of Maine. And for a weekend, if a family of four, including gas and everything, if they stay in a tent, they can, it’s under $300 for the weekend. If they stay in an RV, it’s, I don’t know, 400, 450 maybe just because you’re paying a little bit extra for the site. And that’s again, if you prepare your own food. That’s a pretty cheap family getaway.

[00:14:31] Brian Searl: Yeah. We’ve got, and we’ve got some interesting pricing data that you’ve been, you’ve seen, Scott, that’s coming up here later.

[00:14:35] Scott Bahr: Yeah. Oh yeah. And that’s going to, that’s going to help bolster that case. That’s going to help a lot with that.

[00:14:42] Brian Searl: What else we got?

[00:14:42] Phil Ingrassia: Brian, if I could jump in real quick, just on the affordability issue that Scott was bringing up. Eleonore and I had a chance last month to go down to the Florida RV Supershow, which is one of the largest consumer RV shows in the US, and I would say that one of the things that I came away with from that event was that manufacturers and dealers are really stressing affordability of units.

There’s a lot of new entry-level lightweight towables out there that are extremely affordable now for a big chunk of the camping audience. So I think that the RV manufacturers have certainly taken that loud and clear and to get their price points at certain levels, whether it’s 19,999 or 24,99, whatever that price point is, I think we saw a lot of that at Supershow and at other retail shows across the country this year.

[00:15:48] Eleonore Hamm: Yeah, and if I can jump in too, just to echo that we saw, we’ve had three retail shows. There was a Calgary show, Winnipeg and Halifax. And the dealers there have said the attendance was pretty much on par from year priors, so that, that’s good. Sentiment seemed to be better. Just the vibe. There’s not a good measure of vibe, but the vibe seemed to be a lot more positive at the shows and there were people with younger families coming in again, which is what we’ve been seeing, which has been missing for the last few years.

And while the number of units were pretty much on par in terms of sales from year prior, but the dollar volume’s going to be less because they’re selling the aluminum trailer, like the more entry-level trailer product is what has been selling versus for the last two, probably last three years, that’s been where there’s been the gap. So hopefully those families were coming in.

They’re seeing our messaging about affordability. Go RVing Canada, our marketing branch does talk a lot in our marketing about the affordability and hopefully those people are coming in. So I agree with what Scott and Phil have just noted.

[00:16:51] Brian Searl: Declan or either Simons? Do you have anything to add that you’d to? I know you’re in different countries, but maybe this is mirrored or not mirrored or similar things or not or you can change the subject too if you want.

[00:17:03] Simon Neal: I’ve got some pricing data I could share that’s come in from 2025 if you want to have a look at that. Let me share my screen.

[00:17:20] Brian Searl: You’ll have to let his screen in, Jessica. Yeah, it should. Or it should be in, hover over the people.

[00:17:29] Simon Neal: Okay. It’s coming up. Can you see that?

[00:17:38] Brian Searl: Yeah, it’s coming. There you go.

[00:17:42] Simon Neal: Okay. There we go. So this, love these guys, PiNCAMP. It’s one of the biggest marketplaces in Europe. And they do a really good job of gathering pricing data. So this is their 2025 summary of average nightly site prices for all different countries in Europe. So you can see there’s quite a big variation all the way from Germany the lowest, which is really quite low, 40 Euros is what, 50 dollars, and you’re going up to the highest which is Italy and Croatia which is like 70, 75, 80 dollars, with the average of 52.

So nice to see the difference and basically this is driven by weather essentially. The warmer and nicer the weather with the, close to the coast, you’re going to get a higher price. So that’s some map distribution. Again, shows you northern Europe is pretty similar, then you get to southern Europe, hot weather, everything goes up.

But this is quite interesting is the change in price over time. So the average growth year on year is around 6%. But then you see some countries stayed the same. UK, Sweden, France up a little bit, but then countries like Spain, massive jump, 9% up. And they actually did really well this season, so quite a bit of fluctuation.

[00:19:00] Brian Searl: Is that indicative of just they had a really good season, they felt they could raise prices more do you think, or?

[00:19:05] Simon Neal: Yeah, I don’t know what the driver is, but I guess they got the demand and they just went with it. And for whatever reason they were full and they put the pricing up. But generally 4 to 6% year on year growth steady last couple of years.

And this is just again another comparison of the price change between 2024 to 2025. So again, the hot countries in the south on the top, growing a little bit, and everybody else is lagging behind. But I think this, I don’t know how that compares directly to the US sort of pricing for a site night. And again, these sites are mixed tent RV. It doesn’t really matter what you have, you’re going to pay the same amount for it.

[00:19:51] Brian Searl: I don’t know. Scott, is there any data out there on this yet for 2025?

[00:19:57] Scott Bahr: Nope, not yet.

[00:19:58] Brian Searl: Okay.

[00:19:59] Declan Mimnagh: The, just a thought on that. Rafael mentioned earlier the US dollar weakening. The, I mean if you were looking at GBP or AUD or NZD, that hasn’t happened in a long time, the US dollar weakening. Now we were talking about numbers in the US obviously where ANZ and we’re in high season so it’s make hay when the sun shines in the summer season so down under.

But the reality is whenever you see a softening US dollar, what we would see is a lot of slippage into that US market. And so therefore like when you’re talking about a very high level, when is the moment to raise prices for the US? If the GBP, major markets GBP Euro and AUD for inbound markets have increased in value is that a moment where the US do-, where the US prices can increase? Because that is the travel moment.

And so that’s historically, I’m going back to my days of Expedia, the moment that we see a weak US dollar, we see a lot of outbound out of every country. And so you have a moment right now where it’s actually gone weak. So that’s a thought.

[00:20:57] Brian Searl: That’ll be interesting to see how that impacts because Scott, we’ve done some, we don’t need to rehash it now, but we’ve done some discussions about international travel to the US both from Canada and from overseas. It would be interesting to see like what, basically what you’re saying Declan, and I think you’re right, is that if the US dollar continues to weaken or stays in its weakened state, that there’s a potential that some of that could come back. What do you think, Scott?

[00:21:20] Scott Bahr: If it does, I feel like it will lag for a while. I don’t think it will come back right away.

[00:21:25] Rafael Correa: Even with the World Cup this year?

[00:21:28] Brian Searl: That’s a one-time event, right? Like people are for sure coming for the World Cup.

[00:21:31] Rafael Correa: My argument is that the weak dollar plus the World Cup is going to, and we know all the real soccer fans are in Europe, right?

[00:21:40] Simon Neal: Yeah, be careful though.

[00:21:41] Brian Searl: There’s no soccer fans, there’s football fans.

[00:21:44] Rafael Correa: Football fans, yes. Sorry.

[00:21:46] Simon Neal: They put the ticket price up by 700%.

[00:21:51] Rafael Correa: Really?

[00:21:51] Simon Neal: Yeah, for the mid-level games and the finals, and it’s absolutely insane. I don’t know why anybody would do that, but that’s definitely really mixing the pot a bit.

[00:22:00] Rafael Correa: I feel like people would mortgage their oldest child to go see their team play.

[00:22:08] Simon Neal: Yeah, they would if that’s still enough.

[00:22:12] Brian Searl: Anything you want to add, Simon Stockner?

[00:22:17] Simon Stockner: Yeah, not too much. This is a little bit over my head all this data and stuff. I’m a new time business owner.

[00:22:22] Brian Searl: It’s over my head too, don’t worry about it man.

[00:22:23] Simon Stockner: I’m loving it. It’s all good. I’m interested.

[00:22:25] Brian Searl: I’m asking all the other people for comments, I don’t know what they’re talking about either, we’ll be together, we’ll hang out.

[00:22:30] Simon Stockner: Yeah.

[00:22:32] Brian Searl: What are you noticing trends-wise in British Columbia? Anything like that’s changed year over year for you or?

[00:22:40] Simon Stockner: Interesting. Yeah, I, to be totally honest I’m I’m not, I do plenty of camping myself but my style of camping is a little bit more load up the truck and drive down the road until you can’t drive anymore, so I’m not really in tune with the campsite scene necessarily, but I would probably agree that yeah, things are getting more expensive, just the way the world is going and yeah I’m again interested to learn more about this. But that, I can see how that’s for sure a thing. Things are just getting so expensive and yeah.

[00:23:06] Brian Searl: Talk to us a little bit about your outlook at the lodge for 2026. What are you looking forward to planning?

[00:23:12] Simon Stockner: Yeah. We’re looking at getting into, one exciting thing that I’m working on is I’m, we were approached by an agency called Little Travel Europe and they’re a booking agency in Europe and they get, they work with their clients and connecting them with, they use the word like genuine outdoor experiences and lodges and campsites and such. And they approached us and they’re pretty happy with us so far.

We’ve just only started working together, so it’s pretty fresh, but we’re, yeah, we’re pretty excited to break into a European market and hopefully have some European stay with us and see how that goes. So yeah, that’s something in the works that is maybe relatable here. But yeah.

[00:23:48] Brian Searl: What’s the closest, tell us a little bit about your place I guess. We don’t really know anything.

[00:23:53] Simon Stockner: For sure, yeah. So if you were to pull up, maybe just location first, pull up on a map where, British Columbia is huge, right? We’re about halfway up the province. We’re just a few hours away from the coast. Prince Rupert is the nearest like port city. And then we’re just like three hours inland from that on Highway 16. And yeah, we’re tucked away here in the Kispyox Valley. It’s a pretty beautiful part of the world. We’re happy to be from here and I’m born and raised here.

Yeah, we, as a lodge we focus a lot on accommodations, so we have cabins for rent and we also have rooms here in the lodge. And something we’re trying to get a little more into is like private group retreats. We’ve done a few of those and they work great to have 20 or so people here stay at the lodge and we could have dinners all provided for them.

We could have music night one night, we could go rafting the next day. We could have a really nice kind of all-inclusive experience with a group of like 15 to 20 people. We also love supporting other local businesses though, so we might send them to a farm or we might send them down to check out the First Nations totem poles. Yeah, that’s us right there.

[00:24:59] Brian Searl: Yeah, I pulled you up. I couldn’t share you on the main screen because I have two computers over here, but. Yeah, that’s. What’s the closest airport to you?

[00:25:07] Simon Stockner: Airport, closest airport is Smithers, which is about an hour away. And then Terrace is about two hours away.

[00:25:13] Brian Searl: So I’d have to, where can I connect from Calgary to get there?

[00:25:16] Simon Stockner: You, I, you know what, I just took a plane recently from Calgary to Terrace.

[00:25:22] Brian Searl: Oh, okay. All right.

[00:25:23] Simon Stockner: I think it’s Coast Mountain Air that does that. But otherwise you might be, potentially might be cheaper even to go like WestJet or whatever and go Vancouver and then up.

[00:25:33] Brian Searl: I try to avoid WestJet whenever I can. I keep getting taller or they keep getting shrinking the size of seats. So what are you most looking forward to for 2026? I know you talked about some of your plans and stuff, but what do you think you’d like to, if everything goes your way, what are some new interesting things you’d like to see happen at the lodge?

[00:25:47] Simon Stockner: Yeah, I would like to, so I have a background in rafting. I have, one of my past jobs that I was thrilled with and I went, and then I, then we took over the business, but I was a raft guide and we worked with a company, a little organization here called Youth on Water. And it takes kids out on the river and we teach them rafting skills and safety on the river and which is a very important skills to have around our area because we’re, we have plenty of amazing beautiful rivers here which are dangerous, but if you know how to be on them you can have a lot of fun and be very much empowered by the outdoors in that sense.

So we, it’s a free program and we take kids out and teach them all the skills they need to know to be safe on the river. And that was an awesome time of my life and I’d love to apply those skills to this lodge. And so whether that means offering like day trips to couples or like a take out a family for a day float, or even maybe I could put on my own like kids camp, river camp type of thing. But I would love to be offering rafting trips out of the lodge is one thing I’d love to do. It’s a big passion of mine.

[00:26:48] Brian Searl: And there’s a ton of data we have on that Scott too, right? Like that those not just rafting but the skills and the knowledge and the enhancements and the, experience is too much of a generic word, but really helps drive more people there, right?

[00:27:02] Scott Bahr: Absolutely. And building on, you know what Simon was just saying, it’s like I just spoke with someone yesterday here locally. He has a small little park of yurts and he operates year round and he’s a fly fishing guide and an artist. And he’s built, but he kept saying community. In the whole conversation that’s all he talked about was community, building the community. And he’s using the fly fishing as that, that inroads with a lot of, he said he was, he’s been amazed at how many parents bring their kids there because they want to spend more time outdoors, which is something we’re, we can talk about more when we talk about the Gen Z stuff.

But it was interesting that ex-, the draw there is the experience. This time of year people can go downhill skiing or cross-country skiing or snowshoeing. He’s booked throughout the winter. He has 16 yurts. And it’s all about that. It’s all about that in that skill. Like he, he’s amazed at how many people have come back for the fly fishing after he’s taught them how. What Simon was saying and what you mentioned Brian, teaching people this, those skills. Yeah. All of a sudden they start to have it. They grow in con-, they get confidence and they come back. They love it.

[00:28:14] Brian Searl: Yeah, it’s like me. I have no confidence in skiing, that’s why I don’t go back.

[00:28:17] Scott Bahr: See? Yeah. That’s the same thing. Good example.

[00:28:20] Brian Searl: Also I don’t have any patience, so I feel like fly fishing wouldn’t be for me either. Same reason I don’t golf. But I can play basketball and football. Anyway. Declan, what do you think of all this?

[00:28:32] Declan Mimnagh: I, when we come to market trends, obviously we’re a different market, but the, I think we always take it back to, and it’s a totally different conversation which was we’re talking about increasing rates and market pressures.

[00:28:45] Brian Searl: Yep.

[00:28:45] Declan Mimnagh: If you take this back to going up 10 levels, we always look at where’s the booking coming from? And so is the booking coming direct or is it coming from OTAs? And that’s a conversation that we’re always looking at. I’m an ex-OTA person myself. I, we were in the US at the OHI show in Kentucky back in November I think it was and I sat in a room and one of the large players in the room was showing to campground owners, was like the pressures that’s coming down from OTAs.

And so what I always say is if you, if it’s your own personal bank account and you know you’re going to lose 20% next year, you would do everything to protect it. Or 15% or 10%. The data is there that the OTAs are becoming more aggressive into this segment. Obviously hotels was first and this segment is, it’s the signals are there. You look at it year over year.

And so I think that’s where we have our lens right now is we’ve got stats that every park we’re working with is growing year over year, but like we know from the hotel game because we started there, that once the OTAs come in and they’re very hard to get out, and so therefore we’re taking it, I know this conversation is going to go into Gen Zs, but if you think about them from an intellectual perspective is like they, they’re going to know the smarts of cashbacks and shopping around and onto the lowest dollar, which just means that if you’re a hotel owner, let’s just say it’s Simon or any campground owner, and you’re not in price parity, or if you have leakage and you have OTA commissions at 15% or 10%, whatever they may be, then it’s out of your bottom dollar for the year ahead. And so I know that’s a different topic, but Gen Z is very savvy as we will know. And so I think that’s where the focus of ours is and always has been, but is definitely in this year.

[00:30:22] Brian Searl: Yeah, I want to do, I want to talk about Gen Z because we put out a nice report on it and I want to talk about how, what you guys think of all that stuff first, but that’s a good segue. Like I also think that there’s something to be said for like Gen Z and Gen Alpha comes after Scott? I always forget this.

[00:30:37] Scott Bahr: Yep, yep.

[00:30:37] Brian Searl: Gen Z is the younger. But both of those generations, and even some of the younger millennials, I’m an older millennial, but some of the… no, that would make me… yeah, anyway, whatever. Me. But people who grew up more with technology, right?

It would be interesting to see how AI impacts that. Because a lot of the OTAs are going to be dramatically impacted by where AI goes and that discovery goes, and I feel like a lot of that, what you’re talking about Declan, they’re much more savvier, but that doesn’t mean that they also want to do all the work they can, they used to do when they can just go to AI and it can research and it can, and I don’t know how much AI is going to pull back a booking.com versus a camping website or glamping website. But it’ll be interesting to see. That’s an interesting shift that we’ll have to follow over the next few years, I think. Where that’s trending.

[00:31:20] Declan Mimnagh: An interesting exercise is so if you type in the word Expedia and go to news and Google for example, you’ll see X amount of layoffs last week. But then go to Expedia careers and type in the word AI and have a look at the amount of jobs that they’ve loaded on AI jobs versus the layoff conversation last week.

[00:31:37] Brian Searl: Yeah.

[00:31:37] Declan Mimnagh: Like all you need to do is go up 10 layers and do a bird’s eye view and look down. It’s like obviously those big players are taking it very serious. Expedia, booking.com, Airbnb, there’s a race on there. And so like I would say we’re on the bottom layer, whether we’re worth independents or groups of park owners, like the writing’s on the wall unless we start to make moves. That’s my lens on it.

[00:32:03] Brian Searl: Rafael, what do you think? Or anybody else?

[00:32:04] Rafael Correa: But I guess here’s a question just to contextualize some of this information is because this is for reference, and I’m reading this off of Google so I apologize if this is wrong, but this generation today as we sit here today they are age 14 to 29. Is that relatively accurate?

[00:51:16] Scott Bahr: Yes.

[00:51:17] Rafael Correa: Now if we take the Gen Z label off of it, has this age group as a percentage of total campers not changed much or has it changed?

[00:51:27] Scott Bahr: It’s it grows just organically because it’s actually Gen Z adults that are in here. It’s not the entire generation. Each year they age…

[00:51:34] Rafael Correa: So Gen Zs that are 18 to 29 is basically what we’re talking about here in this data. Okay. No it’s just it’s helpful context too because it almost, I almost ask the question too is that do you mature into the outdoors naturally? Like it becomes something that you naturally it’s not your focus area like I even reflect on my youth. Like camping was not what I was interested when I was 18 to 29. I was more city life. I wanted the urban, the busy, the noise. And as I graduated from that age, I craved the outdoors and that experience a little bit more. Is that or am I not thinking about this correctly?

[00:52:11] Scott Bahr: No, I think it is something that people tend to grow into and Brian and I talked about this extensively too. The idea of life stage. Like where are they at in their life stage? One is bigger than their actually chrono their chronological age. Life stage speaks more to their mental, physical state, do they have families, careers, all those things. Where are they? And what you’re saying Rafael is true. It’s like when someone has to be more receptive to it, where are they at in their life overall.

[00:52:41] Brian Searl: Rafael, how do you view this, how do you view Gen Z at Blue Water?

[00:52:41] Rafael Correa: I would tell you that they are a critical component, and I think that Declan said it well, that they are an incredibly savvy consumer, right? And so they, though their ability to sort information and leverage tools to find what they’re looking for is unparalleled in the consumer base. And so you have to be at the top of your game from search engine, all the aspects.

And they cross reference, right? So they’re not just looking at the websites, they’re not just looking at TripAdvisor. They’ll go check out your Instagram. Is the vibe right on your Instagram, right? And so these guys are doing a different level of shopping than I think most people have ever been accustomed to. So you have to be firing on all those digital channels and make sure those cross references are checking out to get that level of, to get a commitment from them at the end of the day.

And then the other question is, and I think that this is my biggest concern and what I think about is, my phrase is these Gen Zs ain’t loyal. And I say that meaning that they may choose you, they may come see you and visit your park, their experience chasers and they’re looking for opportunities to experience the world. They’re not necessarily going to come back. And so you’re constantly remarketing, where one of the nicest parts about being in the RV industry is that RVers tend to come home to their, what I would call their home base RV resort, the one that they go to regularly.

And then they’ll take other trips out try new things and do things, but they tend to take one, two, or three trips to their kind of what I call their home base RV resort, which we are a lot of our parks are that for a lot of people, especially in the mid-Atlantic and Northeast. And so you’re going to, you’re not only just getting them there and trying to give them such a great experience that they want to come back, but you can’t expect them to come back because they’re going to be looking for the next Instagram opportunity experience, because they’re trying to fill that experience cup, call it. This is just again one man’s opinion.

And because of that, you’re reselling, right? And so you’re going to get the next Gen Z person to get to keep that keep your penetration into that particular segment of the market.

[00:52:41] Brian Searl: Is there anything you think that needs to change in the offerings or marketing?

[00:52:41] Rafael Correa: I like I said, I think it’s you have to be multipronged because they are so savvy that they’re going to cross, and I, and admittedly this is what I do, right? If I find a restaurant or, I might go Chat GPT or Gemini and do a search, then the next thing I’m going to go is go check their Instagram and I’m going to go see what that has to say. I’m going to read through the comments. I’m going to do all these things.

So I my position is that you have to be making sure that you’re across all the marketing channels that there are, which there’s so many that you have to maintain anymore, that all of them are firing, whether it’s the AI tools that are now becoming more prevalent in search and are you searchable and coming up in the search. Reddit, right? That’s an incredibly powerful tool for that particular subset of people that the traditional RV consumer probably doesn’t use at all or very limited basis. And so these are all the things you have to be thinking about.

I think the storytelling has to be amplified, is probably the biggest thing to answer your question. Is what is the story you are telling across all these platforms about who you are, what this experience is. And that is the thing that I’m like in a perpetual mission in our portfolio to say what is the story that we’re trying to tell about this asset that makes us unique, special, different, that will give them a piece of that experience hit of experience that they’re looking for.

[00:52:41] Brian Searl: Phil or Eleonore, do you have anything to add?

[00:52:41] Phil Ingrassia: Go RVing did a study last year on owners and grouped Gen Z and millennials a little bit in the same bucket. And I was just going over some of that data in preparation for this and it was interesting to me that a lot of these folks, almost half, said they paid for their RV in cash. Now that could be because they’re buying, they’re younger so they’re in more of an entry-level buyer, so they’re probably spending between 20 and 50,000 dollars on that. But I thought that was very interesting that a lot of them are cash buyers, so they’re they do have money. The idea that they might be trying to cheap out or whatever is not valid.

The other thing is just their buying patterns as far as how they’re researching the unit. They’re still going to dealerships, but they’re doing a lot of YouTube, other social media research before they’ll even enter the dealership. I think that goes to the thing that we’ve been trying to get across to dealers for a long time is they need to be more of a consultant versus a hard hardcore if I say this, do this type of sales approach.

And I think that dealers who take that consultative approach with these buyers, and I don’t care if it’s a young person or older person, are going to be more successful in that. But some definite differences between the buying path I guess that the younger folks go through than maybe the average age of an RV buyer right now is about 49. Those younger people are just take a different approach to buying for sure.

[00:52:41] Eleonore Hamm: Yeah, our average age I think was about 44, but same thing, it’s they’re, by the time the younger buyer goes to the dealership, I think they pretty much know what they want. They’ve made they’ve researched. They’ve looked at influencers to see what they’re doing and done most of the research online. So they’re pretty savvy.

So it’s no longer just the features and benefits sales that the dealerships are doing and showing everything there. That’s I would say the biggest difference between an more I was going to say older RVer, but the appropriate term is…

[00:52:41] Brian Searl: People like us, Eleonore.

[00:52:41] Eleonore Hamm: Yeah, someone who’s not in that younger demographic.

[00:52:41] Brian Searl: Declan, how do you guys view Gen Z in Australia? Or Ireland?

[00:52:41] Declan Mimnagh: No. I yeah. I go APAC. I think we alluded to it earlier was like we know obviously they’re smart and savvy but they also know how to stretch the dollar. For example, one thing we’re very conscious of is stacking. I don’t know how familiar everybody is on this call with that, but so for example if your Amex card has got an offer and you can get $30 back on transaction, and for example if you’re able to stack with an affiliate, so TopCashback or ShopBack or something like that, and all of a sudden you’re able to get for example a booking.com Genius reward member discount or kickback, you’re able to stack on your Amex, you’re able to stack on top of maybe an affiliate kickback of 5% or whatever it may be, then your dollar is worth minus 20.

And so therefore I think we look at it from that perspective was as an owner operator, whether you’re a hotel or V-Park, campsite owner, it’s like you’re up against not only you’re up against price parity, but you’re up against a savvy user who’s doing the count on the stack. And so the all those stacks are essentially kickbacks that they will receive and so what you have then is this technology gap.

So today a camp owner or campsite owner may not have the ability to offer maybe Amex as a payment, to give that affiliate kickback, and so therefore you’re going to lose that booking and this is where this whole commission conversation comes in really hard, which is why we are really focused on that because otherwise you’re just going to see this web direct tank and this OTA commission aspect grow. And so that’s a focus of ours with Gen Z which is they are very smart from a shopping perspective. And 

[00:52:41] Brian Searl: I want to talk about Gen Z because we put out a nice report on it. Simon Stockner, how much does Gen Z impact you at your lodge?

[00:52:41] Simon Stockner: Yeah, our demographic is definitely older. We, I wouldn’t, we have, I think we have one couple that are maybe in their 20s and they go back and forth from Alaska and they go down to Vancouver or something like that, just up and down and we’re on the route. And they found us one year and they come back every time they go up or down, which is cool. But otherwise no, don’t really get guests who are in their 20s. It’s mostly yeah, older than that for sure.

[00:52:41] Brian Searl: All right, Scott. So I’m going to, I would like you to talk through this Scott for a couple reasons, right? This is an Insider Perks report that came out that, but it started in its birth through a conversation that Scott and I had on Outwired, and correct me if I’m wrong, that’s my recollection Scott.

[00:52:41] Scott Bahr: Yes.

[00:52:41] Brian Searl: And then we ran through a bunch of different AI prompts and explored it live on the air and got like this base kind of theory of maybe we’re all thinking about Gen Z the wrong way. And then I took it and ran with it and then Scott proofed it before we put it out. And but I think Scott has a lot more data to add to this too and clarity of why we think this is the right path.

So I have the report here, Scott, and we don’t have a ton of time left in the show, but I think it’s important for us to go through at least some of the highlights of this stuff and why it’s different than what a lot of people in the industry are saying. And then the full report is available for free on our website. So you can share my screen there Jessica, and then Scott, where do you want to where do you want to take this? Because you’re the data guy. Like we put out the report but you’re the data analysis guy much more than I am, I think.

[00:52:41] Scott Bahr: I guess I would just start off by building on the conversation that we just had, which is where are they in terms of a guest and a potential guest for outdoor hospitality. And I would say that they require a lot of work. You’ve alluded to that already. And there’s a lot of misunderstanding of I feel like of who they are and what they’re all about. But there’s also some well-found understanding of who they are and what they’re all about.

And I would launch into this by just saying there’s two pieces of data that are, you won’t find in this report because they’re too recent. I just did a my own work on this and that is I have this emotional index that measures how connected people are to like activities, the outdoors. And Gen Z is the least emotional emotionally connected to the outdoors of any other generation. And that applies to and I would say the under 35 crowd overall which includes some millennials.

And that’s one of the things that we’ll talk about a little bit too hopefully is and the other is that they are the most risk averse generation and that has been talked about a lot already here with the just in-depth research that they do, the overthinking it of everything they do. They are the least likely to take a spontaneous trip or to make a spontaneous purchase. They’re the least likely to just jump in the vehicle and go on a weekend trip. So I say that like it’s all gloom and doom, but it really isn’t. It’s just who they are. It’s what how they’ve been raised and how that where they are in their development. It’s very different.

They and they do use a lot of sources. The fact that they rely on influencers a lot, I find worrisome, but whatever, that’s my personal take. But the anyway, that’s creates this group be at risk, this attrition rate in the outdoors. And this is all about what…

[00:52:41] Rafael Correa: And for context, what’s the on the I know that KOA said that, what percentage of the camping population does this is Gen Z represent?

[00:52:41] Scott Bahr: About 22% I think.

[00:52:41] Brian Searl: Which we think that’s part of the like we think that’s part of the long-term potential struggles for an industry that doesn’t address some of this stuff, right Scott?

[00:52:41] Scott Bahr: Yeah.

[00:52:41] Brian Searl: Is that percentage is not growing because of some of this. Now to be clear like, again just like Scott I think we’ve had private conversations about this, right? But labeling something as Gen Z or Gen A or a millennial, it’s really the experience they had growing up.

[00:52:41] Scott Bahr: Yes.

[00:52:41] Brian Searl: Period. It’s not the label of the generation. But two, it’s like how do I feed somebody into that like they’re not coming into camping and sticking because of this.

[00:52:41] Rafael Correa: But I guess here’s a but here’s a question just to contextualize some of this information is because this is for reference, and I’m reading this off of Google so I apologize if this is wrong, but this generation today as we sit here today they are age 14 to 29. Is that relatively accurate?

[00:52:41] Scott Bahr: Yes.

[00:52:41] Rafael Correa: Now if we take the Gen Z label off of it, has this age group as a percentage of total campers not changed much or has it changed?

[00:52:41] Scott Bahr: It’s it grows just organically because it’s actually Gen Z adults that are in here. It’s not the entire generation. Each year they age…

[00:52:41] Rafael Correa: So Gen Zs that are 18 to 29 is basically what we’re talking about here in this data. Okay. No it’s just it’s helpful context too because it almost, I almost ask the question too is that do you mature into the outdoors naturally? Like it becomes something that you naturally it’s not your focus area like I even reflect on my youth. Like camping was not what I was interested when I was 18 to 29. I was more city life. I wanted the urban, the busy, the noise. And as I graduated from that age, I craved the outdoors and that experience a little bit more. Is that or am I not thinking about this correctly?

[00:52:41] Scott Bahr: No, I think it is something that people tend to grow into and Brian and I talked about this extensively too. The idea of life stage. Like where are they at in their life stage? One is bigger than their actually chrono their chronological age. Life stage speaks more to their mental, physical state, do they have families, careers, all those things. Where are they? And what you’re saying Rafael is true. It’s like when someone has to be more receptive to it, where are they at in their life overall.

[00:52:41] Brian Searl: Yeah and I want to be careful about as we can’t count on these people like we could on previous generations. As far as like we can see today, this could completely change, right?

[00:52:50] Scott Bahr: Yep.

[00:52:50] Brian Searl: And you tell me if I’m wrong, Scott. We can’t count on them to be the next generation of campers because they grew up in a completely different environment. Like it was like when I grew up I was climbing trees and falling out and twisting my ankle, right? And so I had more appetite for risk. I was willing to go…

[00:53:06] Rafael Correa: Or you were just terribly clumsy. It’s you know.

[00:53:08] Brian Searl: Or I was terribly clumsy, whatever. But I wasn’t stuck inside like many of these children are today.

[00:53:14] Scott Bahr: And I would add one thing on top of this too to keep in mind is what we’ve seen in our data is that the Gen Z is the generation that their first outdoor experience was much more likely to be either at a campground that has a ton of services and amenities or and stay in like a cabin or a glamping type of structure versus previous generations who stayed in tents. And they have never had that kind of on the ground experience, literally. And it has affected them.

And the what plays into that as well, I know we’re over time here but is the idea that this is a group whose first outdoor experience in many cases was not prompted because of a love of the outdoors. It was for some other reason. It could have been they were just hauled along on a family trip. They did it, they started during COVID when it was the only thing they could do or their friends were going.

But it wasn’t and we’ve been running this for 14 years, this question about what prompted you and it’s the first time we’ve ever seen the love of the outdoors and the connection to the outdoors not at the top as the reason for engaging. And that’s where we got to bring them around to.

[00:55:18] Rafael Correa: I think too just this is fantastic information and I think are the things that we have to continue to evolve, right? It’s… my philosophy has always been evolve or die and so this type of information is wildly insightful and helpful but obviously just like any data we have to contextualize it and see how we can make it make sense for us in this next phase. But really appreciate you and Scott taking the effort to put this together. It’s powerful stuff.

[00:55:47] Scott Bahr: Oh yeah, the idea that in terms of socialization to this have a green lantern where if it’s on you’re open to socialization, but if it’s not you’re not. You want to stay to yourself. And signal you in.

[00:55:59] Rafael Correa: It’s like it’s like at the Brazilian steakhouse, the green says bring me the more meat.

[00:56:03] Scott Bahr: Yes exactly. There it is.

[00:56:05] Brian Searl: And the point like just to be clear, I don’t want to leave people with a negative, right? This is possible to do and we outline some of the solutions in the white paper.

[00:56:06] Rafael Correa: Sorry guys, I gotta run. Thank you so much for sharing this. This has been fascinating. I’m going to take a closer look for sure.

[00:56:11] Scott Bahr: Thanks Rafael.

[00:56:11] Brian Searl: Appreciate it Rafael. Is there any final thoughts you have Scott?

[00:56:15] Scott Bahr: We could. I can talk about this at length if anyone else wants to talk about it just let me know. But read the report. There’s a lot of great detail in there, a lot of things that we’re just skimming over. So please take the time read it. And also and I say this in every show we do Brian is I invite people ask questions. Ask Brian, ask me, ask Phil, ask Declan, the two Simons. Ask questions. 

[00:56:37] Brian Searl: Pause the YouTube video and watch every slide if you don’t want to give me your email address.

[00:56:41] Scott Bahr: And if anyone has questions, again let us know. We’ll if we don’t have it off the top of our heads we’ll find it. We’ll find you an answer. So please reach out.

[00:56:49] Brian Searl: Yeah. All right let’s wrap up the show then. You can stop sharing this for now, Jessica. Declan, where can they find out more about RoomStay.io?

[00:56:56] Declan Mimnagh: On RoomStay.io or to reach out and get me on LinkedIn, Declan Mimnagh.

[00:57:01] Brian Searl: And what kind of people are we do you want to talk to Declan? Like obviously mostly Australia or?

[00:57:06] Declan Mimnagh: No. Yeah so we’ve obviously we’ve got quite a lot of parks in Australia, New Zealand, we’ve got APAC properties, Pacific and we’ve now stepped into the US in 2025. So park owners is what we’re focusing on. So groups, individuals, etc.

[00:57:18] Brian Searl: Awesome. Thanks for being here, Declan. Sorry we had so much to talk about that we didn’t get to spend more time talking about RoomStay, but definitely something worth checking out. Phil, where can they can learn about more about RVDA?

[00:57:28] Phil Ingrassia: RVDA.org. We have a list of dealers across the country and continuing education opportunities as well for folks that are interested in the fixed operations or the support part of RV travel and the RV business.

[00:57:42] Brian Searl: Simon Neal from CampMap? Sorry we didn’t get to talk to you too much, buddy. We had so much data to go over this week.

[00:57:50] Simon Neal: No, that’s all right. It was great. Really interesting stuff in that report. Yeah, find me on LinkedIn or CampMap.com. All our contact details there and lots of information.

[00:57:58] Brian Searl: Thanks for being here, Simon. Simon Stockner, where can they find out more about your lodge and how to come stay with you?

[00:58:05] Simon Stockner: Yeah, our website is the best bet for Kispiox River Lodge. I put the name in my little title spot there so you can see the spelling of Kispiox and KispioxRiverLodge.ca. We’re on Facebook, we’re on Instagram. Yeah, online.

[00:58:18] Brian Searl: Awesome. Thanks for being here, Simon. I appreciate it. And last but not least, Scott Bahr.

[00:58:22] Scott Bahr: CairnConsultingGroup.com. There’s a lot of resources on there. Go to mine or Brian’s website. There’s lots of reports on both of them. On my website I have a resource library of a lot of the research we’ve done throughout the years. There’s a ton, there’s a ton of information on there. Please and again always reach out if you have more questions. There’s a good chance we’ve done it.

[00:58:43] Brian Searl: All right thank you for joining us for another episode of MC Fireside Chats. Next month on this show, come prepared guys. We’re going to talk about a lot of pricing data that is going to be out that has never existed before in the industry to date. So we’re going to have a nice discussion about all that and it’s going to be really interesting I think. Scott will help me lead it but it’ll be another Insider Perks report that’s coming out. If you’re not tired of hearing of me and Scott.

We will be available on Outwired in 52 and a half minutes from now live talking about AI trends, stuff like that and some interesting data too that Scott’s going to bring to the table. Other than that we will see you next week on another episode of MC Fireside Chats. Thank you all for joining us and sorry for going over but this was a great discussion. I appreciate it.

[00:59:24] Scott Bahr: Thanks.

[00:59:24] Simon Neal: Okay. Bye bye.

[00:59:26] Declan Mimnagh: Thank you.