A caravan site in the New Forest has submitted an application for a premises license, according to a public notice filed with the New Forest District Council. The application was made by The Caravan Club Limited for the New Forest Centenary Caravan and Motorhome Club Campsite, located on Forest Road in Bransgore.
The proposal seeks authorization to sell alcohol for both on-site and off-site consumption daily from 8 a.m. until midnight.
The application also includes a request to host regulated entertainment during the same hours, along with the provision of late-night refreshments from 11 p.m. to midnight throughout the week. Additional extended operating hours are outlined for Bank Holidays and other limited dates specified in the submission.
The full public notice has been made available online, while detailed application materials can be reviewed either digitally or in person at council offices, according to the Daily Echo. Members of the public and stakeholders have the opportunity to submit written representations to the licensing authority until April 22.
As outlined in the notice, knowingly or recklessly making a false statement in connection with a license application constitutes an offense, with a potential unlimited fine upon summary conviction.
For operators in the outdoor hospitality sector, the application reflects a broader trend of campsites and caravan parks expanding their service offerings to align with evolving guest expectations.
The inclusion of alcohol sales, entertainment, and extended hours may support longer guest stays and increased on-site spending, but it also introduces additional compliance requirements and operational considerations. Licensing conditions, local community feedback, and regulatory timelines can all influence project outcomes.
Business owners considering similar applications may benefit from early engagement with local authorities and communities, as well as a clear understanding of licensing frameworks. Planning for staffing, security, and responsible service protocols is also essential when introducing alcohol and late-night activities.
As more sites diversify their amenities, the balance between enhancing guest experience and maintaining regulatory compliance remains a key consideration for operators across the sector.