First Camp, the largest campsite chain in Scandinavia, has announced record revenues for July, growing by 17% compared to 2021 and 18% compared to 2019.
The group, which has more than 60 campsites throughout Denmark and Sweden, claims that July is its most crucial trading month, so these figures are particularly satisfying, according to a report.
“It is very satisfying that we deliver such strong revenue growth not only compared to last year but also compared to 2019, which was the latest normal year before the Covid-19 pandemic. This year the international guests have returned, and our investments in an even better product have yielded results,” said First Camp CEO Johan Söör
He said they’ve offered a record extensive activity program for their guests this summer, including a kid’s club with their popular character, Yessi. They also continued to invest more in their locations, such as more accommodation capacity.
They have also maintained the position of their website as the largest booking channel in Scandinavia for camping and cabin stays.
“Also, it is satisfying to see a significant increase in guest satisfaction vs. previous years, and our employee engagement scores have increased further vs. last year’s record results. I want to direct a big thank you to all employees in the Group who have delivered fantastic achievements during the most intense period of the year,” he said.
The five destinations with the highest revenue in July were Jesperhus Feriepark, First Camp Sunne – Fryksdalen, including Sunne sommarland, First Camp Orsa – Dalarna, First Camp Arcus – Luleå, and First Camp Moraparken – Dalarna.
This article originally appeared on Camping Trade World.
Isn’t it amazing how First Camp rocked it with those record July revenues? Their dedication to top-notch guest experiences and happy employees shines through. Do you think their success story will inspire other businesses to set the bar high too?