Eurocamp has announced a recruitment campaign seeking seven families from Ireland and the United Kingdom to participate in a “Parc Tester” program focused on evaluating its holiday parks, accommodation, and on-site amenities.
The initiative is centered on selected families staying at a range of Eurocamp-operated locations across Europe and documenting their experiences. The company operates holiday parks in destinations including France, Spain, Italy, and Croatia, with facilities that typically include swimming pools, water slides, children’s clubs, restaurants, and sports areas.
The selected parks for this campaign include Alannia Els Prats and Alannia Costa Dorada in Spain; Zagarella and Le Tropicana in the Vendée region of France; Oasis Palavasienne in Languedoc; Sole di Sari in Sardinia; and La Croix du Vieux Pont near Paris.
To be eligible, applicants must have already booked a stay at one of the listed parks before May 18. Families chosen for the role will receive €100 per day in holiday spending money during their stay, according to The Irish Sun.
Participants will also be required to record and share content from their trips, including footage of pools, accommodations, and other on-site facilities. Eurocamp stated it is seeking families with children of various ages who are comfortable being filmed and sharing their experiences publicly.
According to the company, “We were thrilled with the response to our ‘Pool Tester’ role last year, and received some amazing feedback from the families we selected for the role – as well as some fantastic photos and videos of them enjoying their holidays for us to share on our social media channels.”
The company also said, “With new holiday parcs like Le Tropicana and Alannia Els Prats, and our innovative new Ultimate holiday home with Tipi at La Croix du Vieux Pontadded to our offering this year, on top of our newest aquatic areas, it made complete sense to re-open and expand the role for 2026.
So we’re looking for real families with kids of all ages to become our official ‘Parc Testers’, to review our brand new additions and share what they think.
They’ll need to be confident both in front of and behind the camera, as well as confident in the water, and excited about their upcoming holiday.
Their feedback will be shared with our customers and will also help to inform the future development of Eurocamp’s offering for 2027 and beyond.”
Applicants must submit a short video of up to two minutes via the Eurocamp website explaining their suitability for the role. Entries will be reviewed by an internal panel, with applications closing just before midnight on Sunday, May 17. Successful families will be notified by midnight on Wednesday, May 20.
For outdoor hospitality operators, the initiative reflects a broader trend toward structured guest-generated content programs. Rather than relying solely on traditional marketing assets, operators are increasingly formalizing guest participation in content creation and product feedback loops.
Programs such as this can serve dual purposes: generating authentic promotional material while also collecting real-time user experience insights that may inform future development cycles, as Eurocamp noted in reference to its 2027 planning horizon.
In a separate announcement relevant to family travel demand, Stena Line has introduced a “kids go free” offer targeting summer and extended holiday bookings across its Irish Sea routes.
Travel commercial manager for the Irish Sea, Orla Noonan, said: “Families are embracing bigger, shared adventures, and we’re delighted to help make those moments more accessible.
“With Kids Go Free, we’re making it easier for grandparents, parents and children to enjoy quality time together without the extra cost.
“At Stena Line, we believe the journey should be just as fun as the destination, and our onboard experiences are designed with every member of the family in mind.”
The offer is available on Economy and Flexi motorist fares. It can be booked from April 24 to May 22 for travel between May 1 and January 5, 2027, across all Irish Sea routes.
Taken together, both campaigns highlight continued emphasis on family-oriented travel value propositions and experiential engagement across European holiday and ferry operators, with marketing increasingly tied to user participation and extended booking windows.