RVDA of Canada will host a live online webinar focused on helping boat and RV dealerships leverage influencer marketing to generate measurable return on investment.
The session, scheduled for 10:00 a.m. Pacific Time, 1:00 p.m. Eastern Time, will feature Keryn Lynn, president of MKM Advertising and Boat & RV Marketing, presenting strategies for building effective influencer campaigns.
The webinar aims to address key challenges dealerships face when using influencer marketing, including identifying suitable influencers, establishing partnership structures, controlling content, and converting visibility into actual sales.
Participants will receive a structured approach to influencer campaigns, including a seven-step framework covering outreach, execution, and results tracking.
Live participants will also receive an exclusive influencer campaign playbook designed for immediate application.
The webinar covers tactics for meet-and-greets, promotions, and future marketing campaigns to increase brand visibility and engagement. Registrants who cannot attend the live session will be sent a recording.
Lynn brings more than 20 years of experience working in and alongside a family-owned boat and RV dealership. She is a Certified Digital Marketing Professional and a 2020 recipient of the NCM Associates Spader Leadership Development Program scholarship through RVDA. Her company, Boat & RV Marketing, assists dealerships across North America in building marketing systems that generate leads independently of third-party marketplaces.
The webinar is positioned as a resource for dealerships looking to apply digital marketing strategies directly to their operations.
“If your goal is more visibility, stronger engagement, and measurable growth—this is your roadmap. If influencer marketing feels like a black box, this session opens it up and hands you the blueprint,” the announcement adds.
RVDA of Canada is a national, volunteer federation representing provincial and regional RVDA associations and their members.
As a professional trade association, it advocates for retail businesses in the recreation vehicle industry, providing professional development programs and supporting industry initiatives.