The British Columbia Lodging and Campgrounds Association (BCLCA) hosted its Parking Lot Meeting on January 23, spotlighting strategies for enhancing guest satisfaction and revenue through facility design and improvements.
The event featured a keynote presentation by Deneen Allen, founder and CEO of Firecircle, who shared insights on optimizing physical design to influence guest behavior, elevate comfort, and drive profitability.
Allen emphasized the importance of integrated property enhancements, from website design to site signage and wayfinding.
Without requiring large capital investments, Allen suggested improving high-traffic areas like restrooms and pool facilities, highlighting how incremental changes can elevate a property’s perceived value.
The session underscored how targeted upgrades can improve both guest satisfaction and operational efficiency.
The discussion also focused on enhancing branding consistency through cohesive signage and amenities that support the property’s unique appeal.
In addition to the facilities programming, the BCLCA welcomed two new supplier members—Jesstec Industries Inc. and CampLife. These companies bring specialized solutions to the outdoor hospitality sector, offering services aimed at boosting operational efficiencies.
Jesstec Industries specializes in electrical utility supplies, including Aclara 1210 kWh meters, padlock seals, and wireless electric meter monitoring through Wild Energy.
CampLife, which has provided reservation and park management software since 2006, serves over 800 parks and camp stores across North America. Its software includes features like mobile check-in, dynamic pricing, remote metering, and point-of-sale tools designed to streamline operations.