Isla Aguada Glamping Co. has opened founding reservations for a planned 50-accommodation beachfront ecotourism retreat in Isla Aguada, Campeche, Mexico, with an opening targeted for late 2027. The development, led by MayaRoyale Holding Group, will feature 40 Jungle Tents and 10 Jungle Suites within an 8-kilometer jungle corridor between the Gulf of Mexico and Laguna de Términos.
The project is being developed around a combination of nature-based accommodations, wellness services, local cultural experiences and guided excursions. Founding reservations are currently available through a presale program requiring a $50 deposit, according to the developer.
The property is intended to offer an alternative to conventional resort accommodations by integrating guest facilities into the existing natural environment. According to a press release, the accommodation layout will be determined by the surrounding vegetation, with elevated platforms positioned among the existing tree canopy.
“The people we built this for have been everywhere,” said MayaRoyale Holding Group, the developer of Isla Aguada Glamping Co. “What they can’t find is a place that feels like nobody got there first. So we started with the land. Each tent is placed around the existing canopy. The jungle decided the layout, not us.”
The planned accommodations will include Carrara marble flooring, accordion glass doors and private shower pavilions. Guest services huts with personal concierges will serve clusters of tents, while all Jungle Tent and Jungle Suite bookings will include dedicated 24-hour butler service. Private in-tent dining and group dining at designated jungle or beach towers are also planned.
The guest experience will incorporate pre-arrival preference forms to support personalized services, as well as a welcome ceremony led by a local cultural guardian using copal, a traditional aromatic resin associated with Maya cultural practices.
The property’s location is expected to be a central part of its tourism offering. Laguna de Términos, an internationally recognized Ramsar wetland, includes mangroves, wetlands and tropical forests. The surrounding region also includes Pantanos de Centla, a UNESCO Biosphere Reserve. Planned activities include swimming along the Gulf shoreline, private beach cabana experiences and guided kayaking excursions on the lagoon.
The developer also describes the beachfront as naturally free of sargassum, attributing this to the area’s geography and ocean-current patterns. This positioning could be relevant to the property’s marketing strategy, particularly as coastal accommodation operators in parts of the Caribbean and Gulf region manage seasonal seaweed accumulation.
Food, entertainment and wellness facilities are also part of the development plan. The proposed Mas’Tul Beach Club Bar & Grill will occupy a two-story circular thatched pavilion along the shoreline. Its programming is expected to include fire dancers, drummers and a Latin big band from Thursday through Saturday, with acoustic music and jazz performances on other evenings. The restaurant will focus on locally caught seafood and farm-to-fork dining.
The planned Je’Lel Spa will incorporate treatments and wellness experiences drawing on Maya healing traditions, including massage, botanical therapies and restorative rituals. Sunrise beach yoga will also be offered. Guests will receive a complimentary 60-minute arrival experience called The Return Journey, structured around four 15-minute circuits.
“We want guests to have real time to rest and to feel looked after with genuine attention,” MayaRoyale Holding Group said. “Everything about the stay is designed to help people slow down.”
Beyond its accommodation and hospitality facilities, the development is being marketed around a regenerative tourism model. MayaRoyale Holding Group says the retreat is planned to operate entirely on solar power, produce freshwater using atmospheric humidity and cultivate food through an on-site organic farm. Elevated buildings and walkways are intended to avoid clearing existing vegetation, while organic waste will be composted and returned to the land.
The developer also plans to allocate a portion of each booking to support a sea turtle rescue and release hospital. However, further operational details, including the project’s anticipated energy requirements, water-production capacity and conservation funding arrangements, have not yet been provided in the announcement.
Guest excursions will include visits to Maya archaeological sites such as Calakmul and Edzná, as well as cenote swimming and nature-based activities. These offerings could provide opportunities for the property to work with local guides, cultural organizations and regional tourism operators.
For outdoor hospitality businesses, the project illustrates how accommodation design, environmental positioning and destination-based experiences can be combined to establish a differentiated glamping product. Its proposed mix of 50 accommodations, personalized guest services, wellness facilities and guided cultural activities also reflects a model in which revenue opportunities extend beyond overnight stays to dining, excursions and other on-site experiences.
The development’s sustainability commitments may also become an important part of its positioning, although their effectiveness will depend on implementation, operational performance and measurable environmental outcomes once the property opens.
Airport transfers are planned from Mérida International Airport, approximately two and a half hours from the property, and Ciudad del Carmen International Airport, approximately 45 minutes away. Transportation services are expected to include onboard refreshments.
Isla Aguada Glamping Co. is targeting an opening in late 2027. Founding reservations are currently being accepted through its presale program, with a $50 deposit required to secure a place.