OHI has partnered with RVTV to give its members preferred pricing on national television features highlighting their RV parks and campgrounds through the series “The Perfect Spot.”
The partnership allows OHI members to participate in five-minute segments of the 30-minute series, which is hosted by Samantha Kay Bose and produced by Cannella Media.
The show airs on DIRECTV, Sling, Roku, Amazon Fire TV, STIRR, TUGO, FreeCast, Samsung, Free Live Sports and other streaming platforms.
Each episode includes four five-minute segments featuring different RV parks and campgrounds. The segments are designed to provide viewers with an in-depth look at the destinations rather than function as traditional advertisements.
“We’re excited to partner with OHI and introduce its members to The Perfect Spot and the broader RVTV platform,” said Dan Dominski, RVTV’s vice president of sponsorships, content and programming.
“RVTV partners with leading RV and outdoor creators and produces original programming you won’t find anywhere else, combining both to give brands and destinations unique ways to reach the RV community,” Dominski added.
Participating OHI members will receive a professionally produced, broadcast-ready five-minute feature using existing park footage, content from creators the property has worked with or newly produced material.
Features are scheduled to air approximately 42 times during a 12-week national campaign, including three prime-time airings each week, along with additional mid-morning and afternoon placements.
The campaigns also include distribution across RVTV’s television and streaming platforms, along with social media promotion from RVTV and its content-creator partners.
Each campaign is projected to reach approximately 85,000 to 100,000 households.
“We’re proud to partner with RVTV to give our members a spot on national television,” said David Basler, OHI’s chief strategy officer. “Campers and RV enthusiasts have more options available to them than ever to discover their next destination, and television remains one of the most powerful of those options.”
OHI members can access exclusive pricing starting at $495 for properties with existing video content, compared with $695 for non-members. The price covers editing, production of the five-minute feature and the 12-week campaign. New professional filming and production are available starting at $1,000, and properties retain ownership of content produced through the service.
Featured image by OHI
