Camp New York, the consumer-facing brand of the Campground Owners of New York (CONY), has launched its first-ever commercial as part of a year-long consumer marketing effort titled “Traditions Worth Keeping.”
The campaign officially began on February 10, 2026, following the debut of the commercial on Super Bowl Sunday, February 8, positioning the organization alongside one of the largest annual advertising events in the United States.
According to Camp New York, the commercial combines archival-style footage of past camping trips with present-day scenes from campgrounds and RV parks across New York State.
The creative approach is intended to highlight continuity between generations of campers while reinforcing the role of camping as a recurring family and social tradition. The spot emphasizes shared time outdoors, personal connections, and repeat visitation, themes that will continue throughout the 2026 campaign.
“Camping has always been about more than just where you stay. It’s about the memories you make and the traditions you carry forward,” said Ann Flach, marketing & communications manager of the Campground Owners of New York.
“This campaign celebrates those moments while inviting both new and returning campers to experience everything New York’s independent campgrounds and RV parks have to offer.”
The commercial also supports broader awareness of CONY member properties and associated consumer tools, including the Camp New York Campground & RV Park Travel Guide.
The guide is a benefit available to member campgrounds and is positioned as a trip-planning resource for both first-time and repeat visitors. It includes campground listings, destination information, planning tips, and general travel content intended to help campers organize stays throughout the state.
Distribution of the Camp New York Travel Guide is scheduled to continue throughout 2026 at RV shows, tourism events, select rest stops, travel centers, grocery stores, and through direct requests made via the Camp New York website. Feedback shared by campers highlights the guide’s role in early-stage trip planning.
Responses include, “I am eager to camp in New York this year and can’t wait to receive the Camp New York Travel Guide!” and “Camp New York has been such a helpful resource for planning our family camping trip this summer!” Another camper noted, “We love planning our family camping trips ahead of time and always look forward to getting our copy of your directory!”
For campground, RV park, and glamping operators, the campaign provides insight into how statewide, association-led marketing can extend the reach of individual businesses.
Launching consumer messaging during high-visibility events and reinforcing it with tangible planning tools may help drive awareness earlier in the booking cycle, particularly for seasonal operators seeking to influence traveler decisions months in advance.
The emphasis on traditions and repeat experiences also aligns with long-term guest retention strategies relevant to privately owned parks.
Camp New York has indicated that the “Traditions Worth Keeping” campaign will continue throughout 2026, with the commercial serving as the opening element of a broader promotional effort. Additional information about the campaign or requests for the travel guide are available through the Camp New York website.
Camp New York operates as the consumer brand of CONY, a trade association that represents campground and RV park owners across New York State and focuses on marketing, advocacy, and visitor education.