MC Hospitality Highlights

Outdoor Hospitality Report

MC Hospitality Highlights is a monthly report series launched in January 2024 by Modern Campground and Cairn Consulting Group. Each edition delves into a critical topic impacting the outdoor hospitality industry, providing data-driven insights and practical guidance for campground operators. The series aims to empower the industry with actionable information to enhance guest experiences, drive revenue, and foster innovation.

January 2026 Report

We’re excited to unveil the latest insights from our new report, “Decoding Guest Patterns: Adapting to Shorter Booking Windows and Higher Expectations,” part of the MC Hospitality Highlights series in partnership with Cairn Consulting Group.

This in-depth analysis brings together data from more than 1,200 camper surveys and extensive one-on-one interviews to uncover how guest planning behaviors are evolving, what today’s campers expect from their stays, and how decision-making timelines are shrinking across the industry.

The findings highlight critical shifts in booking habits, experience expectations, and value perceptions—providing campground owners and operators with clear, actionable insights to refine their marketing strategies, optimize operations, and stay competitive in an increasingly dynamic hospitality landscape.