REV Group, Inc. has named Alan Farash as the new vice president and general manager of its recreation vehicle manufacturing subsidiary, REV Recreation Group, Inc.
His new role oversees the Class A gas and diesel recreational vehicle brands American Coach Fleetwood RV and Holiday Rambler, the two REV service and repair Centers as well as the genuine parts online warehouse. Farash will report to REV Recreation Group President Mike Lanciotti.
Farash recently co-founded the Reading Truck Group where he worked as its president and chief operations officer. His responsibilities included leading the company’s 22 sites, two manufacturing locations, and 20 distribution, parts, and service locations.
Additionally, He held senior executive positions in the specialty vehicle industry and started his career in manufacturing with For Motor Company and Powertrain Operations.
Farash also held a leadership role at Workhorse Custom Chassis where he manufactured and sold Class A chassis for the RV industry.
“Alan is a proven team leader with extensive experience in commercial vehicle technology and manufacturing,” said Mike Lanciotti, president, REV Recreation Group. “Furthermore, he is skilled in implementing operational excellence initiatives, which will help to increase our production and delivery of our in-demand RVs to our dealers and loyal customers.”