Go RVing received a Silver London International Award (LIA) in the travel and leisure category for the “Don’t Let Your Vacation Ruin Your Vacation” radio advertisement, which states that RVing is more manageable and less complicated than other more stressful methods of travel.
In Go RVing’s award-winning submission, “Don’t Let Your Vacation Ruin Your Vacation–Air Travel,” the campaign demonstrates how much more enjoyable traveling in an RV, rather than having to deal with the stresses of flying that can result in delays in flights and lost luggage as per the News & Insights report of the RV Industry Association.
The ads on the radio are based on real-life experiences that are shared online and will surely include RVers making sure their bags are checked before leaving the carousel. Here’s the ad below.
The LIA is a creatives award festival that honors advertising, data, technology, design, package, design, radio, production, health & wellness, pharma & medical, creativity in PR, innovation, creative business transformation, creativity in the metaverse, and other related sectors.
The Awards are a symbol of creativity, creatives itself, as well as, of course, amazing work.
As one of the five international shows on the WARC Creative 100 Ranking, the London International Awards is rapidly growing into one of the most significant events. This is because Creative LIAisons is a week-long event held annually in Las Vegas concurrently with judging.
In addition to being a major way to be recognized in the creative industry, The London International Awards holds the distinctive quality of being the only award of its kind run by a woman and employing a full-time team of women.
To view the full list of winners in the Radio & Audio category, click here.