For its 47th edition, to be held from November 3 to 5, at the Montpellier Exhibition Centre, the European Trade Fair for Tourism Trends (SETT) is reaching a historic milestone with the launch of the “Sett Hospitality” brand and the creation of a hall entirely dedicated to services for the Horeca sector (Cafés, Hotels, Restaurants).
Building on its European leadership, with 20,000 annual visitors and 730 exhibitors offering solutions for Outdoor Hospitality (HPA), the SETT will now be open to all tourism professionals, particularly those in the Horeca sector, seeking innovation and high-quality global solutions for their establishments.
“For several years now, campsites have moved past simple snack bars to host real cafés, restaurants, and accommodation options that meet the standards of traditional hotels,” says Philippe Robert, president of the FHPA Occitanie, the organizer of SETT.
“With Sett Hospitality, our goal is to respond to a new reality: the convergence of the Outdoor Hospitality and Horeca industries”. This expansion will allow campsite managers to further professionalize their catering services while opening SETT’s unique “Outdoor” expertise to restaurateurs, hoteliers, and café owners.
AN IMMERSIVE TOUR AT THE HEART OF HORECA SOLUTIONS
During this 47th edition, Hall B1 will become the epicenter of hospitality. Establishment managers will follow an unprecedented curated circuit with guided entry and exit, allowing them to explore all Horeca solutions and equipment with maximum efficiency.
This space will bring together specialists in kitchen equipment (cooking, refrigeration, large appliances) as well as experts in layout, furniture, and tableware. The offering will also cover daily operational needs: professional linens, hygiene, and management/POS solutions.
Finally, a dedicated food and beverage area will complete this showcase, offering professionals a turnkey solution to enhance their catering services.
SETT’S 360° OUTDOOR EXPERTISE: A STRATEGIC TIME-SAVER
With the creation of the Sett Hospitality brand, the trade fair becomes a true project accelerator. An establishment manager can now design their entire customer experience, from the kitchen to the outdoor spaces.
“In an ultra-competitive market, this global vision is a real strategic advantage. It allows for differentiation through innovation while optimizing investments well before the start of the season,” explains Gabrielle Quichaud, show director. In a single visit, professionals can complete their projects with high-value solutions found in other halls: terrace layouts, wellness areas, swimming pools, or energy transition infrastructure.
A UNIQUE VISUAL IDENTITY FOR A BOLD AMBITION
To mark this new chapter, the fair will deploy a dedicated graphic identity for the “Sett Hospitality” brand. A new logo, featuring colors that complement SETT’s historical identity, will ensure clear visibility and immediate distinction within the Exhibition Centre. This specific branding will be applied across all materials intended for Horeca professionals.
Join us from November 3 to 5, at the Montpellier Exhibition Centre for a pivotal 47th edition where outdoor expertise merges with Horeca requirements to define new standards in hospitality.
ABOUT SETT
Founded in 1978 and led by the FHPA Occitanie alongside 5 regional partner federations, SETT is the major European gathering for tourism professionals. Historically the leader in Outdoor Hospitality, the event is taking a strategic step in 2026 with the launch of “Sett Hospitality”. The fair now supports all decision-makers (Campsites, Hotels, Cafés, Restaurants, Gîtes, Beaches) with global expertise, from interior layout to outdoor solutions.
Featured image by Marion Barges / Agence Seize9