Lippert Components, Inc., the parent company of Curt Manufacturing, LLC, supplier of a complete line of towing products and a leading of USA-made custom-fit trailer hitches, and the parent company of Furrion LLC, is unveiling latest and Towing Aftermarket products, along with an exciting new lineup of profit programs, at the 2022 NTP-STAG Expo, January 25-26 in Las Vegas, Nevada.
Lippert recently increased its robust listing ofprofit programs to over 51+ offerings that include new eye-catching displays and promotional materials.
New to 2022 will be Lippert’s all-new store-in-store concepts featuring custom engineered retail fixtures designed to be placed in small, medium, and large dealerships. Lippert, in partnership with an industry-leading retail design firm, will offer its all-new retail kiosk technology. The kiosk, which can be updated instantly with new product information, images, and videos, was designed to be an in-store retail assistant for any dealership, helping customers understand Lippert’s vast product line and ultimately influence the buying decision.
The user interface design is tailored to give customers a simple and efficient way to find updated product information, user videos and images, ordering information, and much more.
“We are really excited to debut our new merchandising solutions at this year’s Expo,” said Jarod Lippert, vice president of marketing.
“This kiosk will be the centerpiece of our store-in-store concepts, something that I have wanted to bring to the retail environment since we first started working with theaftermarket twelve years ago. This kiosk will be Lippert’s ‘virtual assistant’ in the field, giving retail customers useful information, images, and videos for all product by Lippert, CURT, and Furrion. We hope this will be a tremendous value-add for our warehouse distributor and partners going forward,” Lippert added.
“I am so happy we are able to showcase our team’s tremendous commitment and the investments we have made in people to help support training and merchandising efforts for all the dealers in. We will be focused on weight distribution for CURT, Solera awnings and toppers, Thomas Payne furniture, and Furrion air conditioners,” said Mark Boessler, senior vice president of aftermarket sales.
Lippert’s goal is to select 22 dealerships in 2022 as part of its initial store-in-store offerings this year. Current Lippert Gold Circle Dealers will get priority as Lippert goes through the vetting process. Through this program, Lippert will offer a “white glove” service to help theirpartners decide which store-in-store option is best for their dealership, including:
- Survey of the store prior to installation
- Complete merchandising plans based on their profit program mix
- White glove installation at time of store set up
At the show, Lippert is also unveiling its first-ever merchandising guide, a great resource for itspartners that will visually map each profit program SKU-by-SKU.
New products and programs being featured at this year’s Expo will include Lippert’s new line of Thomas Payne Furniture, the new 5000 Series Solera Slide Topper, CURT’s TruTrack 2P and 4P weight distribution systems, CURT’s PowerRide 5th Wheel Hitch and CrossWing 5th Wheel Hitch, and the Furrion Chill line of Air Conditioners.
About LCI Industries
With over 90 manufacturing and distribution facilities located throughout, Europe, Africa, and Asia, Lippert™ is a leading, global and supplier of highly engineered products and customized solutions dedicated to shaping, growing, and bettering the , marine, automotive, commercial vehicle, and building products industries, and their adjacent markets.
Lippert also serves a broad array of aftermarket segments, supplying best-in-class products designed to enhancepursuits, both on the road and on the water. From powerful towing technology and automated systems to boating furniture and one-of-a-kind shade solutions – Lippert combines strategic manufacturing capabilities with the power of our winning team culture to deliver unrivaled Customer Service, award-winning Innovation, and premium products to every industry and person we serve.