Outdoor Hospitality News

For owners, operators, team members, and anyone else interested in camping, glamping, or the RV industry.

Lippert Unveils Innovative Merchandising Solutions, Aftermarket Products at 2022 NTP-STAG Expo

Share this article

Lippert Components, Inc., the parent company of Curt Manufacturing, LLC, supplier of a complete line of towing products and a leading manufacturer of USA-made custom-fit trailer hitches, and the parent company of Furrion LLC, is unveiling latest RV and Towing Aftermarket products, along with an exciting new lineup of dealer profit programs, at the 2022 NTP-STAG Expo, January 25-26 in Las Vegas, Nevada.

Lippert recently increased its robust listing of dealer profit programs to over 51+ offerings that include new eye-catching displays and promotional materials.

New to 2022 will be Lippert’s all-new store-in-store concepts featuring custom engineered retail fixtures designed to be placed in small, medium, and large dealerships. Lippert, in partnership with an industry-leading retail design firm, will offer its all-new retail kiosk technology. The kiosk, which can be updated instantly with new product information, images, and videos, was designed to be an in-store retail assistant for any dealership, helping customers understand Lippert’s vast product line and ultimately influence the buying decision.

The user interface design is tailored to give customers a simple and efficient way to find updated product information, user videos and images, ordering information, and much more.

“We are really excited to debut our new merchandising solutions at this year’s Expo,” said Jarod Lippert, vice president of marketing.

2022 NTP
Photo courtesy of LCI

“This kiosk will be the centerpiece of our store-in-store concepts, something that I have wanted to bring to the retail environment since we first started working with the RV aftermarket twelve years ago. This kiosk will be Lippert’s ‘virtual assistant’ in the field, giving retail customers useful information, images, and videos for all product by Lippert, CURT, and Furrion. We hope this will be a tremendous value-add for our warehouse distributor and dealer partners going forward,” Lippert added.

“I am so happy we are able to showcase our team’s tremendous commitment and the investments we have made in people to help support training and merchandising efforts for all the dealers in North America. We will be focused on weight distribution for CURT, Solera awnings and toppers, Thomas Payne furniture, and Furrion air conditioners,” said Mark Boessler, senior vice president of aftermarket sales.

Lippert’s goal is to select 22 dealerships in 2022 as part of its initial store-in-store offerings this year. Current Lippert Gold Circle Dealers will get priority as Lippert goes through the vetting process. Through this program, Lippert will offer a “white glove” service to help their dealer partners decide which store-in-store option is best for their dealership, including:

  • Survey of the store prior to installation
  • Complete merchandising plans based on their profit program mix
  • White glove installation at time of store set up

At the show, Lippert is also unveiling its first-ever merchandising guide, a great resource for its dealer partners that will visually map each profit program SKU-by-SKU.

New products and programs being featured at this year’s Expo will include Lippert’s new line of Thomas Payne Furniture, the new 5000 Series Solera Slide Topper, CURT’s TruTrack 2P and 4P weight distribution systems, CURT’s PowerRide 5th Wheel Hitch and CrossWing 5th Wheel Hitch, and the Furrion Chill line of Air Conditioners.

About LCI Industries

With over 90 manufacturing and distribution facilities located throughout North America, Europe, Africa, and Asia, Lippert™ is a leading, global manufacturer and supplier of highly engineered products and customized solutions dedicated to shaping, growing, and bettering the RV, marine, automotive, commercial vehicle, and building products industries, and their adjacent markets. 

Lippert also serves a broad array of aftermarket segments, supplying best-in-class products designed to enhance recreational pursuits, both on the road and on the water. From powerful towing technology and automated RV leveling systems to boating furniture and one-of-a-kind shade solutions – Lippert combines strategic manufacturing capabilities with the power of our winning team culture to deliver unrivaled Customer Service, award-winning Innovation, and premium products to every industry and person we serve.

Share this article

Modern Campground

Modern Campground

Modern Campground is the most innovative news source in the Outdoor Hospitality industry. We provide global news coverage for RV Park and Campground owners, operators, managers, and their team members.
Big Rig Friendly RV Resort is Big Rig-Friendly RV Resort
Rochester Campground Anticipates Busy Holiday Weekend
Late-Season Snow Delays Opening of Oregon Campgrounds Ahead of Memorial Day Weekend
Aspen-Area Campgrounds Ready, More to Open for Memorial Day
RVRA Survey Finds Potential Growth For RV Rentals

© Modern Campground LLC. All Rights Reserved. Website Designed By Insider Perks

Stay Updated
Outdoor Hospitality News

Send this to a friend
Hi, you might find this article from Modern Campground interesting: Lippert Unveils Innovative Merchandising Solutions, Aftermarket Products at 2022 NTP-STAG Expo! This is the link: https://moderncampground.com/press-releases/lippert-unveils-innovative-merchandising-solutions-aftermarket-products-at-2022-ntp-stag-expo/