Terms of the transaction were not disclosed. Gathr Outdoors is a portfolio company of Centre Partners.
Based in Bend, OR, Cascadia Vehicle Tents is a family business that has become an industry leader developing rooftop vehicle tents, awnings, off-road trailers and car camping equipment for cars, trucks and SUVs. The brand is on a mission to bring rooftop tents to those who share their passion for the outdoors and is proud to offer products used by everyone— from weekend campers to serious overlanders.
Gathr Outdoors, formerly known as MacNeill Pride Group, was unveiled earlier this month to reflect the company’s transformation as it continues to build a leading outdoor recreation platform. Along with the rebrand, Gathr Outdoors reorganized into three segments, including: Outdoor, Camp, and Recreation.
Gathr Outdoors has acquired numerous outdoor brands over the past two years under its former name, and built a strong portfolio of products that resonate with consumers. Cascadia Vehicle Tents joins ORCA, GCI Outdoor, Klymit, Rightline Gear and Pride Sports— a newly formed family of brands that are stronger together and even more committed to enabling people to get ‘Together Outside’.
“Cascadia Vehicle Tents is a natural fit for our growing family of outdoor brands,” said Keith Bornholtz, CEO of Gathr Outdoors. “Their mission and values align exactly with our north star of bringing family and friends ‘Together Outside’. Their products make getting outdoors comfortable, convenient and inclusive—for all adventures, big or small— and that is a perfect fit with our collective purpose at Gathr Outdoors.”
Bobby Culpepper and Jamie Rose are CVT’s co-founders. Bobby will remain with the company as president and oversee its day-to-day operations. He will report to Cory Tholl, president of the Gathr Outdoors Camp segment, which also includes Klymit and Rightline Gear.
Culpepper stated, “Having built Cascadia Vehicle Tents from the ground up, we are excited and humbled by the opportunity to partner with Gathr Outdoors and their management team to help us reach new heights. Our goal since CVT’s founding has been to deliver the best product and consumer experience, and to help more people enjoy the outdoors, which is core to Gathr Outdoors’ approach.”
“This acquisition deepens our commitment to providing products that meet multiple consumer needs for multiple outdoor usage occasions on our platform,” said Tholl. “We’re always on a mission to offer our customers a comfortable outdoor experience and we’re confident that CVT’s products support that mission.”
Bell Lap Advisors served as financial advisor to Cascadia Vehicle Tents and Twin Brook Capital Partners arranged financing for the transaction
About Gathr Outdoors
Headquartered in Nashville, TN with offices across America, Europe and Asia. Gathr Outdoors, a portfolio company of middle-market private equity firm Centre Partners, is a leading designer, manufacturer and distributor of products that help people enjoy the outdoors. Gathr’s well-recognized brands include ORCA , GCI Outdoor, Klymit, Rightline Gear, Freestyle Rocker, RoadTrip Rocker, Moki Doorstep, Cascadia Vehicle Tents, PrideSports, SoftSpike, CHAMP, Pride Golf Tee, and Professional Tee System, among others. More information can be found at www.gathroutdoors.com.