Dometic has just opened its first store-in-store at Haglöfs’ flagship store in central Stockholm (Sweden), according to a press release.
“We are delighted to work with Haglöfs in their tasteful Stockholm flagship store. It is an ideal platform for us to showcase our products where shoppers can experience our outstanding design made for outdoor and mobile lifestyle,” Henrik Fagrenius, president of Segment EMEA at Dometic, commented.
The Haglöfs brand store offers a great location on Kungsgatan with a huge floor space of 450 square meters.
Inside the store, visitors are inspired to live an outdoor lifestyle thanks to attractive Scandinavian design. The designs focus on responsible performance that complements Dometic’s design language.
Dometic’s passive coolers (ice-chests) and outdoor drinkware collection are also available at all other Haglöfs shops nationwide in Sweden.
Haglöfs Stockholm Brand Store is located at Kungsgatan 10, 111 43 Stockholm.