Stadler Sports, an agency set up by experienced outdoor industry pro-Lars Stadler, will start distributing products from leading American camping brands Sierra Designs and Kelty in Germany.
Stadler Sports is also currently handling brands like Exped, Crazy Idea, Darn Tough, and Super Yellow. At the same time, its founder Lars has nearly 20 years of experience in the outdoor industry, according to a report.
“We’re very happy to welcome Lars and Stadler Sports to the team. We’ve invested in a warehouse facility in mainland Europe. Stock is arriving, and we’re already shipping, so it’s time to grow the Team, said Damon Street, Damon Street, European general manager for Sierra and Kelty’s parent company Exxel Outdoors.
“Alizes Montagne, France is already doing a great job, and we’ll have more announcements to follow as we build our European Operations.”
The two brands cover camping in many of their guises, including lightweight backpacking, hike camping, and family camping.
This article originally appeared on Camping Trade World.